how to optimize your newsletter
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https://www.33voices.com/ | The founders of Movable Ink, Sailthru and Delighted share their best advice for brands to optimize their newsletters. What’s your favorite newsletter? Tweet us @33voices for a chance to be featured on our newsletter and website. Got a question? Ask a founder: http://bit.ly/1zuYGs8TRANSCRIPT
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HOW TO OPTIMIZE YOUR NEWSLETTER
INSPIRED BY:Sailthru
The first step to optimize your newsletter is asking yourself two questions; “Who is my user?”
and “Where are they digesting my content?”
INSPIRED BY:Sailthru
Traditional demographics like gender, age, and location are no longer viable. Instead, focus on a
consumer’s continuing engagement with your product to decide the best content to share with them.
INSPIRED BY:Sailthru
There is no strategy to categorize people’s interest. Deliver unique content to each user at the time and on
the medium that’s most appropriate to their lifestyle.
INSPIRED BY:Sailthru
Brands with real consumer relationships send relevant and timely content. Focus on quality over quantity.
INSPIRED BY:Movable Ink
Make sharing your first priority when crafting your email. Whether a breaking news story or afunny comic, include a component your reader
can’t resist forwarding to their friends.
INSPIRED BY:Movable Ink
When testing new features, focus on a single element to determine its effectiveness. Start small,
measure your results, and increase your ambition as you succeed.
INSPIRED BY:Movable Ink
Countdowns, GIFs, and promotions are effective tools to increase engagement but should never distract from the core call to action. If your user
is sharing the photo and not reading the text, your hypothesis has failed.
INSPIRED BY:Movable Ink
Institute an effective balance of education and selling. Try sending useful and tailored content about user’s likes — such as local events and holidays — that is genuinely valuable to them.
INSPIRED BY:Movable Ink
If selling is your main goal, make your user the main character of a story demonstrating
what it’s like using your product or service.
INSPIRED BY:Delighted
When asking for feedback, ask a single question and allow users to respond. Try Delighted’s: ‘How
likely are you to recommend us to a friend?’
INSPIRED BY:Delighted
Remember that half of emails are read on mobile devices. If your content isn’t optimized for
the first look your users takes on their phone, you’ve lost 50% of your customer base
Launch Ticker
Newsletters we Admire
Tasting Table
Intermix
theSkimm
featured startups:
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delighted.com
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movableink.com
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dinnerlab.com
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Presentation created by Chase Jennings
Insights by Jenna Abdou
