how to optimize your social channels for lead generation
TRANSCRIPT
How to Optimize Your Social Channels for Lead Generation
Jason Miller - Marketo@JasonMillerCA
Why Social for Lead Generation?• 50 – 70% of the buying cycle is now completed before
customers ever engage with a sales person• 56% of B2B marketers acquired new customers using
social media in 2011• 70% of marketers now use social media as part of their
marketing strategy.
Three Essentials for Success
• Inbound is not Enough• 4-1-1 Rule• Content is still king
Twitter for Lead Generation
• Organic + Promoted tweets• Leverage employees and advocates• A/B test, measure and optimize
Twitter for Lead Generation
• Combination of search & timeline campaigns
• $109k invested• 2,995 Prospects• $ per Prospect: $37• $290k pipeline to date
Facebook for Lead Generation
• Visual is vital• Breaking through EdgeRank• Tying it back to your offer
Facebook for Lead Generation
Slideshare for Lead Generation
• Demonstrate your expertise• Attach to something bigger• Use both paid and earned media
Slideshare for Lead Generation
• $5k invested• 2,765 names• 57 new prospects• $ per Prospect: $94• $107k pipeline to date
Linkedin for Lead Gen
1. Optimize Business Page2. Optimize Individual Employee Pages3. Utilize Groups, Linkedin Today, Newsfeed
YouTube for Lead Generation
1. Optimize Your Channel2. Optimize Individual Videos3. Encourage Comments and Subscribers
YouTube for Lead Generation
Google + for Lead Gen
1. Include Keywords and Relevant Links on Your About Page
2. Set Up Google Authorship for SEO Benefits3. Post Often and Optimize for Best Search Results
Thank you!Thank you!
Jason MillerJason MillerSocial Media StrategistSocial Media Strategist
@JasonMillerCA @JasonMillerCA @Marketo@Marketo
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