how to optimize your website - fluid advertising digital marketing
DESCRIPTION
Optimizing your website for SEO is critical in todays search engine world. If you need help optimizing your website, making an SEO friendly website then you need to check out this presentation. On-Page SEO slide deck from Ty Kilgore's presentation at Belle of the blogs – How digital marketing can jump-start your blog on October 10, 2013TRANSCRIPT
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October 10th, 20132
On-Page SEO
Belle of the Blogs “How SEO can jump start
your blog” Fluid Blogger Series
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http://www.linkedin.com/in/tykilgore
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Two Elements
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On Page SEO Off-Page SEO
On-‐Page SEO is about making the page as relevant as possible for a given search query as possible.
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What is On-Page SEO?
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Everything has a purpose
DomainURLs Posts NamesTitlesDescriptionsImages Alt AttributesFile NamesContent
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Domain Name & URLs
Domains and URLs make a difference
Choose your URL wisely. h;p://www.shoes.com/nike-‐running-‐shoes-‐for-‐men/
Instead of h;p://www.shoes.com/products/879861/id=5674-‐7yhe9j/
URL structure is important for the search engines to understand what your site and domain is about.
Include keywords in your domain and URL whenever possible.
Research what keywords to include in Google Keyword Planner
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Post Names Long Tail Searches -‐ Hummingbird Update -‐ Focus on
creaVng content that provides real value to users.Don’t Hit Enter -‐ example nike running shoes -‐ before the
keyword type in 5 W’s and How
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Titles Title tags are part of the meta tags that appear in your
HTML.Help set you apart from others listed in the SERPSShould be maximum of 65-‐70 characters long, including
spacesMake sure the most important keyword are first in your VtleSeparate the keywords in the Vtle tagKeep your important phrases shorts and simple. NO! and,
but, if, then type of wordsEach page is different and each page needs a unique Vtle tagExample Vtle tag Keyword 1 | Keyword 2 | Keyword 3 |
Company Name
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DescripVons Meta descripVons aren’t used in the search engines ranking
algorithms Need to be wri;en to incite users to click and should be
wri;en like an ad
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Images File names ma;er -‐ nikefreemenrunningshoe.jpg instead
of image1234.jpg -‐ your file name becomes your URL
Size of image ma;ers because of load Vme -‐ upload smallest file size-‐ Picnik and Image Optimizer DO NOT let your brower resize a larger image to look smaller
Alt A;ributes -‐ include keyword when possible
Content surrounding the image -‐ search engines use this informaVon to help them determine what an image is about
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ContentSearch engines are focusing on creaVng the best possible user
experience as possibleCreaVng original, quality, content creaVon will be key in
ranking in the futureCreaVng relevant and fresh informaVon with the SEO in mind
will help you in the future
Image Source http://synergizeonline.net/bookmark-awards/content-king-bookmarks-awards-2013/
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Review - YOU CAN DO IT!
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On-Page• Do Keyword Research
• Write posts that people are looking for
• Every page make sure the meta data is optimized
• Uploading Images?Make sure they have the keyword file name, alt tag, and the file size isn’t huge
• Create and submit XML sitemaps
• Create content regularly
• http://www.getfluid.com/learn-seo/
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