Enterprise ArchitectureHow Do We Position Enterprise Architects in Today’s Business ?

Vijay SoodDirector, Solution DeliveryEMEA Program Architect LeadSalesforce Services

Jonathan BrayshawDirector, Strategic ProjectsSalesforce Services

Suggested Agenda - Open discussion

Introductions & 1 Fun fact about you

What is an Enterprise Architect/Program Architect

How do you Position the Value of an Program Architect

Should a Customer pay a vendor for this Service ?

What are the key takeaways for a company like Salesforce & for the Program Architect

• Salesforce Services since 2006

• Involved in delivering some of the most complex global Salesforce programme & projects out of the EMEA region.

• Regional Lead for all Program Architects in EMEA

• 20 years experience in major projects delivery across International, Central Government (UK Cabinet Office), Banking, Finance, Insurance, Retail and Telecommunications

• Fully Salesforce Certified, Agile and PRINCE2 Practitioner certified

• Program Architect EMEA Oversight Focus• Senior Stakeholder Management• Global Programme Management• Social Enterprise Implementations• Engagement Support for complete project

lifecycle using different methodologies with Partners or Services

• Technical, Integration and Functional Architecture knowledge

• Sales Cloud, Service Cloud & Force.com• Business / IT Alignment around Centers of

Excellence & Implementation best practices

Background : Vijay, Director, Solution Delivery

Focus AreasBackground

Jon Brayshaw is specialized in architecting complex application, product and process designs.

Has experience in implementing, designing and building customized solutions using the Force.com platform

25 years plus of IT experience the last 8 years working with Salesforce.com largest customers in Europe.

Joined Salesforce.com on July 2004.• High End Fashion Retailer , UK, 4000 Users, Technical Architect

• Manufacturer, Europe, 4000 Users, Application Architect

• Leading Financial Service Provider, UK, 2000 Users, Technical Lead.

• Triple Play Telco, Sweden, 500 Users, Platform Architect

• Technical Governance• Platform Specialist• Security• System Integration

Background: Jon, Director Strategic Projects

Focus Areas

Relevant Project Experience (extract)

Background

   

• Social media integration• Application design• Thought leadership• Visualforce and Apex

Definition of an Enterprise Architect

GARTNER Enterprise architecture (EA) is a discipline for

– Proactively and holistically leading enterprise responses to disruptive forces by identifying and analyzing the execution of change toward desired business vision and outcomes

– EA delivers value by presenting business and IT leaders with signature-ready recommendations for adjusting policies and projects to achieve target business outcomes that capitalize on relevant business disruptions

– EA is used to steer decision making toward the evolution of the future state architecture

Saleforce.com’s view of a Program Architect…

WHO ARE THEY?

A trusted, fully certified Salesforce Platform Strategic Advisor with domain expertise in Salesforce application, platform, and integration concepts

WHAT DO THEY DO ?

Partner with you to contribute to solution strategies and enterprise architecture roadmap design & prioritization to help you best maximize your Salesforce.com investment

HOW DO THEY ENSURE SUCCESS

Develop an understanding of your business goals and systems architecture and apply their deep platform expertise to recommend optimal application, integration, and mobile design patterns while contributing to solution & enterprise architecture strategies

DISCUSS:HOW WOULD YOU POSITION THE VALUE OF AN ENTERPRISE/PROGRAM ARCHITECT ?

Our Customers are Increasingly Complex(Today’s drivers)

Multiple Geographies

CentralizedDe-CentralizedSecurityCompliance

CentralizedDe-CentralizedSecurityCompliance

Multiple Entities

Business UnitsLines-of-BusinessSubsidiariesSingle-Org/Multi-

Org

Business UnitsLines-of-BusinessSubsidiariesSingle-Org/Multi-

Org

Multiple Technologies

Legacy/HomegrownOn-PremiseCloudMobile

Legacy/HomegrownOn-PremiseCloudMobile

Strategic

GovernanceCompetenciesTransformationThe Social

Enterprise

GovernanceCompetenciesTransformationThe Social

Enterprise

Political

Business AgilityIT StrategyPartner

EngagementDecision Making

Business AgilityIT StrategyPartner

EngagementDecision Making

Multiple Partners

AlignmentCompetenciesMotivesTransparency

AlignmentCompetenciesMotivesTransparency

A Heightened Level of Engagement is Required

Global Customers have a Higher Demand for our Expertise and Leadership

Accountable for Vision to Value The ‘Business Technologist’ – The Role Our Customers

Demand from Us The Trusted Advisor helping Leaders to create tomorrow’s

strategy Create Momentum & be Passionate Leaders

DISCUSS:WHY SHOULD A CUSTOMER BUY AN ENTERPRISE/PROGRAM ARCHITECT FROM A VENDOR?

Addressing the business challengeFrom application management to IT governance

Program ArchitectDeep ArchitectureProduct/Platform ExpertiseTechnical Roadmap + PrioritizationTechnical Program GuidanceEnterprise DesignPlatform Scalability/CapacityInteraction with R&D

Customer Success Executive

Business Value AdvisorProduct Expansion StrategyOrganizational ReadinessSponsorship & GovernanceCenter of Excellence DevelopmentAdoption Program DevelopmentCommunication

Premier Support

Project/Program ManagementRequirements GatheringBusiness Process DesignArchitectural DesignIntegrationCustom DevelopmentData MigrationImplementation TestingPerformance TestingTraining

TransformationalProducts

FoundationalProducts

Services

Program Architect is Critical to Customer Success

Performance and scalability

Governance and strategic oversight

Innovation

Architectural integrity and agility

ROI

Technical and Implementation Issues

Inefficiencies and technical debt

Risk

Benefits of Engaging with a Program Architect

Reduce development costs and risk

Reduce development costs and risk

Maximize ROI

Maximize ROI

Drive strategy

and cloud transition

Drive strategy

and cloud transition

Empower and enableEmpower and enable

IncreasedTime to Value

Aligning with Other Success Resources and Programs

Vision & Strategy

Business Measures

Adoption

Sponsorship & Governance

Processes

Roadmap

Technology& Data Program Architect

Customer Success Executive

Summary

A central focal point for promotion and

successful adoption of SaaS and PaaS projects

Dedicated professional for addressing

immediate and future goals

Provides mentoring and knowledge transfer

to achieve self-sufficiency

Drives reliability, availability and scalability

for deployed solutions

Ensures most efficient use of Salesforce.com

resources and technology

Long term commitment to the Customer’s

organizational success

This Isn’t The End…

Consumerization of IT doesn’t marginalize IT

Forces a transition to business oriented IT Professionals

CxOs need to find strategies for the future roadmap & not just today’s opportunities/ challenges

Represents opportunity for us all

What Did You Learn?