By Antoine Dupont

CEO – ADMIN eSOLUTIONS

About meBeen in Internet Marketing since 2001

I Love Tennis

Bumper sticker should say:“I’d rather be playing Tennis”

facebook.com/AdmineSolutions

@adupont65

AgendaReview of Outbound vs Inbound Marketing

Important Stats to know

Tips on what you should do

What is that???

Outbound MarketingPrint ads

TV ads

Banner ads

Trade shows

Telemarketing

Press releases

Trade shows

Flyers/Postcards

Direct mail

Inbound MarketingSEO

Social Media

Blogging (Content)

Vlogging (Videos)

Ebooks

Infographics

Webinars

Paid Ads (Google or Facebook)

Word of mouth

Email marketing

Why is outbound dying?Because more & more of the things we used

to do offline, we now do online.

FACT:

Inbound marketing is

a lot more cost-effective

than traditional,

outbound marketing.

Mobile

Your Website

Mobile is REQUIRED

Less is more

It’s not a brochure

200 words + CTA

High Quality Images

Optimized for Google

FACT:

Google is the new Yellow Pages.

FACT:

Ranking high on search

engines is no longer

optional, it’s critical.

SEO

Page 1 is where it’s at (not Position #1)

10 Keywords minimum

Moderate Traffic with Low Competition

“Mediator Fort Lauderdale”vs. “Dispute Resolution Mediator Fort Lauderdale”

Local Listings Registration

14 Directory

Detrimental if incomplete

Tells Google who you are

Makes you consistent

Before you do SEO

See Mick for a free test

FACT:

The more keyword-rich

content you have,

the more search engines

will find (and love) you.

THE BOTTOM LINE:

If Google can’t find you,

neither will anyone else.

Which Social Media?

Social MediaIt’s S-O-C-I-A-L

Engagement vs. Promote

Stop selling your stuff

Be interesting

Shares, Likes & Re-tweets

Monday-Friday 2-4pm

Social Media

ReviewsMost valuable ASSET

6 reviews rule

Answer bad reviews (you have rights)

Google +, Facebook, LinkedIn

On-going

Increase your credibility.Get more leads.

Please come and visit our booth to chat

www.AdmineSolutions.com