how to present your social media roi in a report
DESCRIPTION
You have been using so many channels to market your brand on social media. But you are finding difficult to measure them? Check this documents and see what are the parameters that is to be consider to measure your social media ROI.TRANSCRIPT
Social Media Reporting
HOW TO MEASURE
Brand’s Share Of Voice
➢ Open SocialMention.com
➢ Give “Company name” in search results
➢ Measure it for one month
➢ Monitor it for competitors
Cont..
➢ Use Google.com to find out share of voice
➢ Give “Company name” and site name
➢ Measure SOV per channel for every month
➢ Monitor for competitors and plot a graph.
Graph
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Website visits - Google Analytics➢ Link Google analytics to your
website to find Page visits through social.
➢ Go to Referral traffic and then click on Social sources
➢ Then you will get number of visits from social media sites
➢ All social channels, Bookmarking sites are listed under social source.
➢ You can link how many pages you can on website.
Website visits - Bitly Visits➢ Create Bitly account for every
brand separately.
➢ Create Bitly link for every links leading to the website
➢ Use bitly links on all social media channels.
➢ Monitor number of clicks every month.
➢ You can link how many pages you can on website.
Social media Measurement● Every social media channels are measured based on social engagement
(Likes, comments, shares, Retweet, Favorites)● To measure engagement you need to find engagement per posts,
engagement rate.
Engagement per posts = Total Engagement / Number of posts
Engagement rate = Total Engagement / Total Impression (Facebook)
Engagement rate = Total Engagement / Total followers per month (Twitter)
% Increase in followers = [(Followers this month - Followers last month)/Followers last month ] * 100
Pointers:● Include a graph that compares previous’ month engagement, followers,
fans so that its easy to measure the performance.
● Use formulas for all the channels, Like - Twitter, LinkedIn, Google +● Measure engagement per posts every month, Engagement per post should
increase ● Monitor for relevant followers on twitter by downloading free report of
followers every month.
General Tools
Use simplymeasured.com and download free twitter follower report.
Use allmyplus.com to measure google plus analytics
Use twitonomy.com to measure twitter engagement
Use twittercounter.com to measure the twitter follower trends,
Download Facebook free analytics to measure Facebook activity.
