how to profit from your passion on youtube
DESCRIPTION
I was asked to speak at the Weber State Tech Expo last week and spoke about how you can profit from your Passion on YouTube. YouTube Advertising allows creators to monetize their channels with ads. If you can gain people's attention and build a viewership it allows you to live off the videos you create. Check out Video Power Marketing for more http://VideoPower.org/ or http://JakeLarsen.meTRANSCRIPT
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@JakeLarsen7!
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1 DISRUPTION 2 TRUVIEW ADS 3 HOW 4 CASE STUDY 5 MONETIZATION
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ATTENTION = ADS = $$$
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WHERE ATTENTIONS GO ADS WILL SHOW
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DISRUPTION 1
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Big Companies
TV Stations
TV Show
Creators
Ads
$$$ Consumer $$$ $3M
TV Advertising Model
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Entrepreneurs SM Business
YouTube Channels
Creators
Attention Ads
$$$ Consumer $$$ $
YouTube Advertising Model
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$64 BILLION ON TV ADS
$4 BILLION ON YOUTUBE ADS
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What Does It Mean?
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YOUTUBE ADVERTISING 2
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Ads
Ads Organic
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GOOGLE ADWORDS
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TRUEVIEW YOUTUBE ADVERTISING
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What TrueView Is - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
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What TV Is Not - Engagement - Track Data (Analytics) - Targeted Audience - Affordable - Open To Anyone
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Dollar Shave Club
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HOW 3
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PROVIDE VALUE
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THE 3 i’S INFORM INSTRUCT INTERTAIN
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EDUTAINMENT THE NEW MARKETING
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$4.3M
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$1.3M
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IDENTIFY YOUR AUDIENCE - Gender / Age - Interests - Income - Blogs Followed
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IDENTIFY YOUR MESSAGE - Instruction - Inform - Intertain
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OPTIMIZE
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200,000 HOURS OF VIDEO UPLOADED EVERY DAY.
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CASE STUDY 4
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CASE STUDY
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VIDEO OPTIMIZATION
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MONETIZATION 5
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ADS
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ADS
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HOW MUCH? CPC CPV .03₵ - 0.17₵
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Ads
Ads Organic
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YOU GET PAID ON ADS THAT ARE CLICKED NOT HOW MANY VIEWS YOU HAVE
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60 VIEWS = $1
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EARNINGS PER VIEW
7 VIEWS = $1
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ADVERTISERS SPENT 64 BILLION ON TV ADS
2012
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2012
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You Too
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Grow a Pear
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VideoPower.org
FREE VIDEO MARKETING COURSE
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www.VideoPower.org
@MyVideoPower
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“A Mind that has been stretched by new experience can never go back to its old dimensions”
- Oliver Wendell Holmes
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