how to publish a computer book 1 rich o’hanley auerbach publications
TRANSCRIPT
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How to Publish a Computer Book
1
How to Publish a Computer Book
Rich O’Hanley
Auerbach Publications
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How to Publish a Computer Book 2
Why Publish
Fame and fortune Advance career Advance business or start business Contribute to field Leave legacy Private island off Tahiti
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How to Publish a Computer Book 3
Whasssssssup?
Why publish? Choosing a publisher Talk with editor Prepare proposal Next steps
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How to Publish a Computer Book 4
Get a Clue
Talk with respected and knowledgeable peers Knowledge of topic Knowledge of other books Knowledge of what’s good and bad about other
books Assistance in defining and refining concept
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How to Publish a Computer Book 5
Choose a Publisher
Large vs small publishers 1 of 1000’s vs star billing Publish and forget vs top of mind
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How to Publish a Computer Book 6
Talk with an Editor
Consultant and advisor Knowledge of subject area Knowledge of market Experience in developing books
Publishing is a business Contract terms Sales and marketing
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How to Publish a Computer Book 7
Prepare Proposal
Table of contents Abstract
Aims and scope
Market analysis Project planning
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How to Publish a Computer Book 8
Table of Contents
Outline of the book As detailed as it needs to be Use for project planning
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Abstract
Purpose of book What it will contain and why Who will buy it and why
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How to Publish a Computer Book 10
Marketing
Who is the audience? How many of them are there? Where are they getting this information now? How do you reach them? Competition Price
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How to Publish a Computer Book 11
Project Planning
Table of contents = project plan = 6 months Number of chapters Number of pages needed to cover each chapter Number of pages per X to complete in 6 months Permissions and art
Time for review and a life
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Submit Proposal
Editor reviews, consults, prepares for pub committee
Marketing tears proposal apart (think Dilbert)
Editor revises proposal based on marketing Proposal submitted to pub committee Proposal approved (or not)
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Post Proposal
Sign contract Start writing Await frantic calls from editor
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How to Publish a Computer Book 14
Next Steps
Do you have the right stuff? Knowledge, ability, time Experience
Documentation White papersArticlesPresentations
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Next Step
Call Auerbach Over 40 years in IT Knowledge, experience, reputation Multiple publishing opportunities
Articles to books
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How to Publish a Computer Book 16
Contact
Rich O’Hanley, Publisher [email protected] Telephone 917-351-7146