how to pull off an edgy awareness campaign

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How to Pull Off an Edgy Awareness Campaign Lisa Plaggemier Chief Evangelist

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Page 1: How to Pull Off an Edgy Awareness Campaign

How to Pull Off an Edgy Awareness CampaignLisa PlaggemierChief Evangelist

Page 2: How to Pull Off an Edgy Awareness Campaign
Page 3: How to Pull Off an Edgy Awareness Campaign
Page 4: How to Pull Off an Edgy Awareness Campaign
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HOLD THE PROGRAM!

Page 7: How to Pull Off an Edgy Awareness Campaign
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CLICKS ENGAGEMENT

Page 10: How to Pull Off an Edgy Awareness Campaign

“Because of that Pavel game show, I thought I should.”

Page 11: How to Pull Off an Edgy Awareness Campaign

How do you do

EDGY

Page 12: How to Pull Off an Edgy Awareness Campaign

Every company, every person, and every organization has a brand.

Start by being honest.

Page 13: How to Pull Off an Edgy Awareness Campaign

Not everyone will like it.

And that’s okay.

https://www.leadmd.com/best-practices/blog/finding-the-line-in-content-marketing-how-to-be-edgy-without-alienating-customers/

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https://www.wyzowl.com/video-social-media-2018/

videovideovideo

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Control the message.

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