how to qualify trade show leads

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HOW TO QUALIFY TRADE SHOW LEADS PART 3 OF A 10 PART SERIES PRESENTED BY www.demochimp.com

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Trade show leads can be a huge boost for sales as a lead gen strategy, but it's easy to not have the time or resources to give each lead the attention it deserves. This presentation dives into qualifying trade show leads with intelligent demo automation.

TRANSCRIPT

Page 1: How to Qualify Trade Show Leads

HOW TO QUALIFY TRADE SHOW LEADS

PART 3 OF A 10 PART SERIES PRESENTED BY

www.demochimp.com

Page 2: How to Qualify Trade Show Leads

Lead generation at trade shows is

a big deal

Page 3: How to Qualify Trade Show Leads

Companies that use this lead genstrategy know that it can

give sales a huge boost

Page 4: How to Qualify Trade Show Leads

But how often do you invest marketing $ into a trade show

Page 5: How to Qualify Trade Show Leads

But how often do you invest marketing $ into a trade show

come back with a few hundred leads

Page 6: How to Qualify Trade Show Leads

But how often do you invest marketing $ into a trade show

and then not have the time or resources to properly follow

up with each one?

come back with a few hundred leads

Page 7: How to Qualify Trade Show Leads

The problems:

➡ the longer we delay follow up, the colder the lead becomes

Page 8: How to Qualify Trade Show Leads

The problems:

➡ the longer we delay follow up, the colder the lead becomes

➡ and how do we know which leads are the hottest, so we can follow up with them first?

Page 9: How to Qualify Trade Show Leads

The problems:

➡ the longer we delay follow up, the colder the lead becomes

➡ and how do we know which leads are the hottest, so we can follow up with them first?

➡ and how do we track our follow ups in the most efficient & productive way?

Page 10: How to Qualify Trade Show Leads

Those are big questions.

Page 11: How to Qualify Trade Show Leads

What if…

Page 12: How to Qualify Trade Show Leads

What if… you could send a

personalized demo

Page 13: How to Qualify Trade Show Leads

What if… you could send a

to each lead personalized demo

Page 14: How to Qualify Trade Show Leads

What if… you could send a

to each lead personalized demo

check to see which leads

watched the demo

Page 15: How to Qualify Trade Show Leads

What if… you could send a

to each lead personalized demo

check to see which leads

watched the demo

benefits they foundthe most important

of those leads, which

Page 16: How to Qualify Trade Show Leads

That would be some serious insight.

Page 17: How to Qualify Trade Show Leads

That would be some serious insight. and that’s what DemoChimp does for you.

Page 18: How to Qualify Trade Show Leads

That would be some serious insight. and that’s what DemoChimp does for you.

Page 19: How to Qualify Trade Show Leads

Realistic example:

You’ve come back from a trade show with 50

awesome leads

Page 20: How to Qualify Trade Show Leads

Realistic example:

You’ve come back from a trade show with 50

awesome leads

You add a link to your DemoChimp demo video in your follow up email

to all of them

Page 21: How to Qualify Trade Show Leads

You wait…

Page 22: How to Qualify Trade Show Leads

While prospects interact with the demo, that configures itself in response to their unique needs

You wait…

Page 23: How to Qualify Trade Show Leads

While prospects interact with the demo, that configures itself in response to their unique needs

…in the meantime, DemoChimp gathers

details about how they interact with the demo

You wait…

Page 24: How to Qualify Trade Show Leads

While prospects interact with the demo, that configures itself in response to their unique needs

…the demo then invites prospects to request

contact through a custom call-to-action

button

…in the meantime, DemoChimp gathers

details about how they interact with the demo

You wait…

Page 25: How to Qualify Trade Show Leads

While prospects interact with the demo, that configures itself in response to their unique needs

…the demo then invites prospects to request

contact through a custom call-to-action

button

…in the meantime, DemoChimp gathers

details about how they interact with the demo

You wait…

now you know who to follow up with first

Page 26: How to Qualify Trade Show Leads

While prospects interact with the demo, that configures itself in response to their unique needs

…the demo then invites prospects to request

contact through a custom call-to-action

button

…in the meantime, DemoChimp gathers

details about how they interact with the demo

You wait…

now you know who to follow up with first

we even send you an email when they sign up, so you can follow up right away.

Page 27: How to Qualify Trade Show Leads

stop letting those trade show leads fall through the cracks