how to reach high conversion rates with quality traffic?
TRANSCRIPT
50% 80% 50% 50% = 2,5% Conversion Rate
50% 80% 50% 50% = 2,5%
1000
500 100 50 = 25 Visitors
Conversion Rate
Conversions
Bounce exit
Why do people Bounce?
How to reduce your
bounce rate
Business credit cards
Engage with onsite
remarketing
Offer to sendyour
customerstheir basket
Convert abandonedtransactions
withtargeted
Tailor to your visitor
Product feed
Promotional offer
Multi-lingual & globally compliant
A/B testing
Not just an(other) email
Display Advertising
Prospecting for
quality & relevant traffic
Prospecting for quality traffic
Types of targeting
Premium sites Context People
Premium Sites
Prospecting for
quality & relevant traffic
26 Categories: ….
Computers & Electronics
300 Sub-categories:
Audio Players & SystemsCameras and Camcorders
…
Context
Prospecting for
quality & relevant traffic
Context
Semantic:
Use key words which your brand can
relate to.
Prospecting for
quality & relevant traffic
CONTEXT CAN BE IMPORTANT…
… and keep yourBrand Safe!
People
Sell to people who match your buyers profile.
Retargeting
Re-engage with personalized and dynamic ads
Creative freedom
Separate strategies for different moments on the site
Upsell & cross sell
Cross device/platform capabilitiesRetargeting yourrelevant traffic
Analyze your customer journey
Optimize your customer journey
Remarket onsite
Remarketing email
Start with display advertising
Take aways(Really, they are free!)
