HOW TO

reallydo SEOreallydo SEO

FOR BLOGGERS

INTRODUCTION

2009

2013

Buying Junk Cars

“All traffic sources are not created equal.”

-SOMEONE, SOMEWHERE

BASICS OF SEO

How Search Engines Work

TITLE TAGS

IMAGES

INTERLINKING

EXTERNAL LINKS

Case Study

Overall Organic Traffic

Before

After

Yellow Armpit Stains

Before

After

Finding The Keywords

via Google Webmaster Tools

Google Keyword Tool

how to remove armpit stains

1,000 MONTHLY SEARCHES

how to remove underarm stains480 monthly searches

Other keywords: remove underarm stains, remove armpit stains, armpit stain remover, etc

Find Rankings

ProRankTracker.com

Fixing The On-Page SEO

• Adjust the title tags to contain the keywords

• Make sure variations of the keyword show up in the content

• Rename any images and change the alt text

• Link to from relevant articles on your blog

Get External Links

via ahrefs.com

Results

100-150 visits a dayIncrease in organic versus other traffic sources

Overall Organic Traffic

Before

After

The Importance of the Long Tail

TO BOOSTING YOUR SEO

STEPS5

FIND YOUR TOP POSTS1

Landing Pages

Source: Google

IDENTIFY YOUR KEYWORDS2

Google Webmaster Tools

Google Analytics

Google Analytics

FIX YOUR ON-PAGE SEO3

Post Titles

• Change title

• Change URL

• Make sure to 301 redirect if you change the URL

Content

• Variations of your keywords

• Keep it natural

Images

• File name

• Alt text

Internal Links

• Relevant posts

• Alternate anchor text

BUILD EXTERNAL LINKS4

Guest Blogging

via Clark’s Condensed

Roundups

via Humbled Homemaker

Image Links

Image Links

Google.com/searchbyimage

MONITOR YOUR RESULTS5

Google Analytics

Rank Tracker

via ProRankTracker.com

QUESTIONS?