how to recruit great talent using twitter final
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How to Recruit Great Talent using Twitter
Laura-Jane Sarkodee@recruiting_edge
13th November 2013
Social Recruiting Frustrations• I don’t get any engagement when I tweet – it feels like I am
talking to myself!• Social recruiting doesn’t work! I have never had any
responses from posting jobs…• I don’t have TIME to mess about with tweeting! Arghhhh!• Hiring Managers need to fill roles quickly and social media
engagement is too SLOW!• I don’t get the hype – what I have always done works fine.• We don’t have enough followers / fans – it’s pointless
sharing our jobs• I don’t get support from the top to implement social
recruiting – they’re scared of the implications
Job Search – The Changing Landscape50% of Britons use Social Media to find Work!
Brits have access to 300 live vacancies through 1st & 2nd Degree Connections
43% would rather leverage Facebook, compared to 22% on Linkedin
1 in 8 worry about privacy implications
Design, IT & Retail Professions are most active
UK Leads the World in Mobile Internet Use
Why Engage?• 74% of Employees are Actively Searching for Work or are
open to Hearing about New Opportunities!
• 69% of Employees say looking at New Opportunities is part of
their Regular Routine!
• Reduce competition for top talent.
• 61% of individuals expect Companies have a Social Media
Presence
• Mindsets are changing – Individuals EXPECT to be found!
Candidate Perception • I don’t have TIME to look for a new job!
• I never get feedback when I apply for jobs
• I wish I could find out what it’s really like to work at a company before joining
• There are too many jobs advertised – how do I know which ones to apply for?
Twitter Demographics • 555m Twitter Users• 182m Visitors / Month• 54% users accessing Twitter via Mobile• Users spend average 11 minutes / visit• 59% Female / 41% Male• 38% earn between £25k - £50k• 30% are 26 - 34 age bracket• 27% - 35 – 44 age bracket• 79% have college qualification or higher
Twitter – The Basics• What is a twitter handle ‘@’?
• What does a hashtag ‘#’ do?
• Number of characters permitted per tweet?
• What is a Retweet / RT?
• What is a DM?
• What are ‘Followers’?
• What is a Twitter Bio?
Dedicated Recruiting Account• Use a personal profile picture
• Be specific in your ‘Bio’
• Choose a memorable handle
• Add a location
• Include a link to your Career Site / Page
What to share• Link back to your website / career site
• Jobs• Employee testimonials / success stories• Quotes from staff• Events / charity involvement• Action pictures• Videos• Competitions
• Questions / quotes• Humour• Industry information
Be Proactive and Search!
1. Followerwonk2. SocialBro3. 12 Mass
How can I find candidates on Twitter?
Twitter Re-cap
• Create a Recruiting Account
• Share Great Content and be Authentic!
• Search Bios – Follow & Engage
• Search Tweets – Follow & Engage
• Respond to DMs & @Mentions promptly
• Engage your workforce / candidates on social
• Always offer a method of contact
• Focus on Quality rather than Quantity.
• Get passionate about your company and opportunities!
• Find your cyber voice - be authentic to you and your employer
brand!
• Become a marketeer and have fun getting creative
• Don’t oversell opportunities!
• Turn Fans / Followers into Subscribers on your career site
• It a not a blue pill!
Questions?
Laura-Jane Sarkodee
@recruiting_edge
www.recruitingedge.co.uk/apply