How to Recruit, Retain, and Engage Students using Social Media

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How to Recruit, Retain, & Engage Students Using Social Media

How to Recruit, Retain, & Engage Students Using Social MediaNell EckersleyLiteracy Assistance Center

http://bit.ly/1MEqzjx

Agenda What is Social Media?18-29 Years Olds and Social MediaFocus on Tools FacebookInstagramLinkedIn

2This PowerPoint is available here:http://bit.ly/1MEqzjx

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What is Social Media?Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals.

--Wikipedia

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http://www.pewinternet.org/2013/07/16/part-ii-how-much-and-what-do-todays-middle-and-high-school-students-write/

Skills for the Future (NOW)4

Web 2.0

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TAGGING Is Connecting

How to Use Hashtags on Every Social Media Network6

APPS Vs BrowserSocial media tools developed after the wide use of smart phones often have more functionality in the app version than the web browser version. Instagram is a good example of this. For other Social Media tools it can be the opposite. Facebook is a good example of this. The key is to try out both. And they are always changing

http://www.formotus.com/14018/blog-mobility/figuring-the-costs-of-custom-mobile-business-app-development 7

Social Media toolSAs of August 2015, online 18-29 year olds:82% use Facebook 55% use Instagram37% use Pinterest32% use Twitter22% use LinkedIn

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

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In their own wordshttps://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6 9

FACEBOOK

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What is Facebook?Originally a form of online yearbookNow a social media platform for sharing all kinds of information

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why use FacebookPublic or Private platformShare information about your program, about your students, about yourselfhttp://www.facebook.com/educationTeach people how to use it for Good 12

Facebook ToolsToolsPagesGroupsEventsCausesNotesPhotosLikeMany other Apps

Security and PrivacyDont do on Facebook what you wouldnt do in real lifeUnfriend as you needSet up groups to control who sees whatReview privacy settings frequently

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Facebook Profile

https://www.facebook.com/nell.eckersley

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Facebook Pages

https://www.facebook.com/thelacnyc 15

Facebook GroupShttps://www.facebook.com/groups/MobileMath

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FacebookGroupsClasses Small group projectsPagesOrganizationAgency

https://docs.google.com/spreadsheet/ccc?key=0AqvGpEsx6NZUdE9namRoa08xYml1dWlRVnByVkZ2UVE#gid=017

Facebook Groups & PagesFacebook Group or Page?Facebook Groups, Facebook Pages, LinkedIn Groups?

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INSTAGRAM

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What is Instagram?Photo & video sharing toolApp has more functionality than browser versionAdditional apps allow for even more functionality (like reposting)

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why use Instagram?Most actively used tool by 18-29 year oldsAllows people to share photos or videosa picture is worth a 1000 words, without other information being sharedAllows people to follow Instagram accounts that interest themAllows users to comment on and tag imagesDid I mention filters?21

Instagram ToolsHumans of New YorkFive Essential Instagram TipsHow do you use Instagram for Business?22

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LINKEDIN

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What is Linkedin?A place to Connect with other people in a professional networkList your work and education experienceJoin groups that relate to professional or special interestsDemonstrate skills and knowledge25

why use LinkedinHelp your students develop social capitalHelp your students develop their resumesPromote your programDevelop and maintain an Alumni Group of former students that current students can connect with2626

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LinkedIn toolsProfile Checklist for Students10 LinkedIn Tips for Students and New GradsBuild a personal website from a LinkedIn profile using StrikinglyLinkedIn Resume Builder7 Ways to Create an Awesome LinkedIn Group28

LinkedIn Groups

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My contact infoNell EckersleyEmail: nelle@lacnyc.org Twitter: http://twitter.com/LACNYCnellWebsite: http://nelightful.weebly.com/

My contact info30

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