How to Recruit, Retain, and Engage Students using Social Media

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<p>How to Recruit, Retain, &amp; Engage Students Using Social Media</p> <p>How to Recruit, Retain, &amp; Engage Students Using Social MediaNell EckersleyLiteracy Assistance Center</p> <p> </p> <p>Agenda What is Social Media?18-29 Years Olds and Social MediaFocus on Tools FacebookInstagramLinkedIn</p> <p>2This PowerPoint is available here: </p> <p>2</p> <p>What is Social Media?Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organizations, communities, and individuals. </p> <p> --Wikipedia</p> <p>3</p> <p> </p> <p>Skills for the Future (NOW)4</p> <p>Web 2.0</p> <p>5</p> <p>TAGGING Is Connecting</p> <p>How to Use Hashtags on Every Social Media Network6</p> <p>APPS Vs BrowserSocial media tools developed after the wide use of smart phones often have more functionality in the app version than the web browser version. Instagram is a good example of this. For other Social Media tools it can be the opposite. Facebook is a good example of this. The key is to try out both. And they are always changing </p> <p> 7</p> <p>Social Media toolSAs of August 2015, online 18-29 year olds:82% use Facebook 55% use Instagram37% use Pinterest32% use Twitter22% use LinkedIn</p> <p> </p> <p>8</p> <p>8</p> <p>In their own words 9</p> <p>FACEBOOK</p> <p>10</p> <p>What is Facebook?Originally a form of online yearbookNow a social media platform for sharing all kinds of information</p> <p>11</p> <p>why use FacebookPublic or Private platformShare information about your program, about your students, about yourself people how to use it for Good 12</p> <p>Facebook ToolsToolsPagesGroupsEventsCausesNotesPhotosLikeMany other Apps</p> <p>Security and PrivacyDont do on Facebook what you wouldnt do in real lifeUnfriend as you needSet up groups to control who sees whatReview privacy settings frequently</p> <p>13</p> <p>Facebook Profile</p> <p> </p> <p>14</p> <p>Facebook Pages</p> <p> 15</p> <p>Facebook GroupS </p> <p>16</p> <p>FacebookGroupsClasses Small group projectsPagesOrganizationAgency</p> <p></p> <p>Facebook Groups &amp; PagesFacebook Group or Page?Facebook Groups, Facebook Pages, LinkedIn Groups?</p> <p>18</p> <p>INSTAGRAM</p> <p>19</p> <p>What is Instagram?Photo &amp; video sharing toolApp has more functionality than browser versionAdditional apps allow for even more functionality (like reposting)</p> <p>20</p> <p>why use Instagram?Most actively used tool by 18-29 year oldsAllows people to share photos or videosa picture is worth a 1000 words, without other information being sharedAllows people to follow Instagram accounts that interest themAllows users to comment on and tag imagesDid I mention filters?21</p> <p>Instagram ToolsHumans of New YorkFive Essential Instagram TipsHow do you use Instagram for Business?22</p> <p>23</p> <p>LINKEDIN</p> <p>24</p> <p>What is Linkedin?A place to Connect with other people in a professional networkList your work and education experienceJoin groups that relate to professional or special interestsDemonstrate skills and knowledge25</p> <p>why use LinkedinHelp your students develop social capitalHelp your students develop their resumesPromote your programDevelop and maintain an Alumni Group of former students that current students can connect with2626</p> <p>27</p> <p>LinkedIn toolsProfile Checklist for Students10 LinkedIn Tips for Students and New GradsBuild a personal website from a LinkedIn profile using StrikinglyLinkedIn Resume Builder7 Ways to Create an Awesome LinkedIn Group28</p> <p>LinkedIn Groups</p> <p>29</p> <p>My contact infoNell EckersleyEmail: Twitter:</p> <p>My contact info30</p> <p>30</p>