how to reduce website bounce rate and increase your conversions
TRANSCRIPT
HOW TO REDUCE WEBSITE BOUNCE RATE AND INCREASE
YOUR CONVERSIONS
A high bounce rate can prevent you from increasing search traffic and acquiring more leads. Having a high bounce rate needs you to redesign your content marketing strategy completely. Acquiring a low bounce rate will certainly increase your conversions.Techniques for reducing bounce rate and increasing conversions
1. Improve Your Content’s Readability
2. Avoid Popups
3. Create a Persuasive Call-to-Action
4. Amend Your Brand Storytelling
5. Incorporate the right content in your blog
6. Target Keywords With High-Value Traffic
7. Attract the Right Visitors
8. Write Fascinating Meta Descriptions
9. Generate a variety of Landing Pages for High-Volume Keywords
10. Accelerate Your Page Load Time
11. Set External Links to Open in New Windows
12. Make Your Site Mobile-Friendly
13. Show Credibility
Improve Your Content’s Readability
O Avoid large chunks of text. It makes users disinterested!
O Choose easy to read format. Use headlines, subheadings, and bullet points to make it more interesting.
O Make use of images, charts, and screenshots, if find appropriate.
O Always include the conclusion as to give your readers a quick view of your brand.
Avoid PopupsO A popup disrupts the users' reading and influence them to move to another site. O Though including popups can help you grow your email list faster, limit the
occurrence of popups to acquire the desired results.O A well-designed popup can help you connect with several long-term readers,
which will, thus, improve your conversion rate.
Create a Persuasive Call-to-Action
O An attractive content will get you a lead only if you have a strong call-to-action.
O Include a clear call-to-action button and facilitate your user to take a quick action.
O Lacking call-to-action can lead you to a high bounce rate and, thus, a low conversion rate.
O Create a compelling call-to-action to facilitate user click on it at once.O Optimize the CTA (call-to-action) in the best way and allow more and
more users to get engaged with your product.O Improve the usability of your website and the enhanced call-to-action
will help you reduce our bounce rate.
Amend Your Brand StorytellingO In order to acquire loyal customers who, not only read your content
but take an interest in your offers as well, include storytelling in your content.
O Keep your focus on your target audience. Make them feel special, and then take into account the high-quality content.
O A good storytelling can prove to be thriving with great results.O Think for the users' perspective and incorporate the failure that you
have gone through. Be truthful, and maintain your credibility at any cost.
Incorporate the Right Content in your Blog
O A blog with an appropriate content will help you achieve the best return on investments.
O Update your blog with the latest content on a regular basis and increase your leads effectively.
O Not only a powerful content, but a right content will influence them to take appropriate action.
O Adding fresh content consistently will help you build momentum and establish trust.
Target Keywords with High-Value TrafficO Use keywords strategically, as they affect your content marketing campaign
to a great extent.O Take into account the high-value keywords that can influence the user.O Target the keywords where the audience requirement is not restricted to
the keyword itself.O Come up with the most in-depth content and let users relate to your
content emotionally as well.O Do not stuff the keywords forcefully. Google can put a penalty on you in this
case. Rather, try to incorporate the similar SEO terms to draw the attention of more and more users.
Attract the Right VisitorsO Not getting the right visitors means it's the time improve your content
strategy.O Make use of a content strategy that includes custom content. Having custom
content leaves a positive impact on the users, which, thus, enhance the relationship with the customers.
O Follow the content upgrade strategy and let the right set of users visit your website.
O A lack of quality content can affect the bounce rate heavily. Ensure the quality of the content by incorporating everything that a user should know about the product. Make sure to address all the issues and concerns of your potential customers.
O Alternatively, in the industries like entertainment, health, and finance, shorter, but informative articles prove to be the best on several social media platforms.
O Irrespective of the type of industry you belong to, make sure to identify your target audience through the right channel.
O Creating the right content through the right channel will ultimately allow you to reach all your potential customers effectively.
Write Fascinating Meta Descriptions
O A Meta description allows users to decide whether to click on the link to read it further or not. It gives users the small description of the web page.
O Take into account a unique Meta description for every Meta description.O Incorporate the target keyword in the Meta description. However, it should
come out in the content naturally. Do not make it look like a stuffing keyword.O Incorporate call-to-action in your Meta description. Increase your search traffic
through Meta tag optimization. A clear, as well as an actionable Meta description, can help you increase the conversions.
Generate a variety of Landing Pages for High-Volume KeywordsO The more the landing pages, the better will be the conversion rate! O Come up with more landing pages, and give your users a richer experience. It
also enhances your search click through rate.O The more the visitors exit from the home page, the high bounce rate you will
acquire. To solve this, create more and more landing pages. While creating landing pages, focus on the high-value keywords that users are looking for.
O The companies that tend to increase the number of landing pages result in more leads.
O Make sure to keep your landing pages optimized. Doing so will keep your bounce rate low.
O Create high converting landing pages by using pre-made templates like Unbounce, Instapage, or Onepageglove.
Accelerate Your Page Load Time
O The slower landing page leads to the high bounce rate. Moreover, a site which is consistently slow to load can affect the ranking of your site effectively.
O A site that makes people wait for a long while loading discourages target audience from purchasing your product.
O Removing query strings from static pages can help you enhance the performance of your site.
O Incorporate minor changes like keeping only essential plugins, keeping only a single banner ad on the sidebar or switching domain registrar.
Set External Links to Open in New Windows
O Opening the external links in the same tab proves to be back button fatigue for users as it requires the user to click on the back button every time to come back to the website.
O To avoid this time-consuming and bothersome process, which will give rise to a high bounce rate, set your external links in a way that they get open in a new tab.
O Make use of the WP external links plugin, in case you use WordPress.
Make Your Site Mobile-Friendly
O Allow your brand to be accessible on different mobile devices, iPad, iPhone, and tablets. The customers, who tend to use their smartphones for every purpose, can access your products only if your website is mobile friendly.
O A mobile optimized website will get you a larger number of customers, thus allowing them to buy your products and services on the go.
O Not having a mobile-friendly website will not let you rank well on the Google search engine result pages.
Show CredibilityO Endeavor to make people believe in your capabilities. Keep your focus
on how users perceive you.O Do not earn at the cost of your reputation. Initiate by giving away a
valuable resource for free. This will certainly help you gain the trust of the users.
O Incorporate the content that makes them believe in your product. The more credibility will lead you to more revenue, thus making your business successful.
O Mamsys, in order to boost the conversion rate of your website, tends to incorporate all the significant ways using which a business can reach the success level instantaneously.
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