how to reinvent your marketing for this century [infographic]

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How to Reinvent Your Marketingfor This Century [Infographic]by Verónica Maria Jarski | June 2, 2015 | 1,235 views

Technology has transformed how brands reach out totoday's consumers. Some brands, however, are still stuckin the old ways of marketing. Is yours?

"To successfully brand in the 21st century, companieshave to create a two-sided conversation with consumersrather than a one-way 'push' through the funnel," statesthe following DirectBuy infographic.

Consumers at the beginning of the customer journey don'twant information pushed at them; they want to access the

wanted information themselves.

"Online, word-of-mouth, and in-store interactions all play a role in this phase," says DirectBuy.

Brands also need to communicate with customers in the purchasing stage. "In-store messaging,packaging, and the sales experience can sway a decision at the last moment," states DirectBuy.

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Veronica Maria Jarski is the Opinions editor and a senior writer atMarketingProfs.

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Commentsby Katherine Tue Jun 2, 2015 via web

Thanks for highlighting this infographic, Veronica. Being available to customers throughout

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their purchase journey is critical, and the phone is especially important to effective two-wayconversation. DialogTech created an infographic on how conversation is the key to goodbusiness, if anyone is interested: www.dialogtech.com/expertise/infographic/talking-the-talk-conversation-in-t...

Four Quick Tips for a WinningMultiscreen Strategy6/2/2015 at 10:00 AM Marketing Strategy

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how to reinvent your marketing for this century [infographic]

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