how to release your inner writing warrior
DESCRIPTION
This instructive 30-minute broadcast will bring out the writing warrior you’ve trapped since high school English class. Come on – what business gorilla doesn’t want to be a killer-content creating beast? Listen and set your words free.TRANSCRIPT
Online Writing In 30 Minutes October 12, 2011
“How To Release Your Inner Writing Warrior”
Blogtalkradio.com/terristurnerWednesdays - 1:00 pm CST
What to do
Write compelling content.
How to do it
Use formula one step at a time
Write. Read. Revise. Replace. Reduce.
The What and The HowE
The high school and college writing process
-Take lecture notes
-Read text book
-Research at the library
-Begin writing – full sentences and full paragraphs
Your English Teacher Was WrongE
Use formula: Write. Read. Revise. Replace. Reduce.
-Researching key words for achievable SEO results
-Developing ideas through image search
WRITE
Words and phrases - NOT sentences
Better Business Writing ProcessE
READ
1. Written words and/or phrases. Ask questions:
Who is my reader?
What does my reader want to know?
What four questions can I answer for my reader?
2. Using words and phrases write sentence
Read and Consider Your ReadersE
Look at paragraph lead sentences for variety and “keep them reading” interest. Review for style:StatementExample: I do not buy them expensive toys.QuestionDo you hate spending big bucks on baby toys?ExclamationToy stores terrify me!Command or RequestForget buying those expensive toys. Empty your kitchen cabinets instead.
REVISE SentencesE
During REVISE step, select style by considering:
Whose blog?Your blog, website, email, or other business document belongs to the reader, not the writer!
Why write?The purposes of online writing are to get readers to continue reading, to develop a relationship with the reader and to encourage conversation.
Step by step to action?Move the reader to action.
Keep In Mind The PurposeE
Replace Being Verbs with Active Verbs Abolish is, am, are, was, were, be, been. Action verbs divided by business sector: http://terristurner.com/business-writing/50-action-verbs-for-better-business-writing.html
Replace general nouns with specific nounsAvoid pronouns (He, she) and specify with description. Paint pictures with nouns.
Replace passive voice with active voiceClue to passive voice are words “by” or “with” follow the noun. In active sentence, the subject is doing. In passive sentence, the subject is acted upon.
REPLACEE
Challenge yourself to reduce content by 50%.
Mini-skirt principle“An article should be long enough to cover the subject and short enough to be interesting!”
VarietyMix short sentences (Exclamation – Wow!) with long sentences.
Write for scanabilityShort words and paragraphsTurn comma-divided lists into bulletsUse subheads
REDUCEE
Ready to learn to write so your customers will buy? Want one FREE instructional rewrite? Schedule a meeting now.
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Here To Help YouE