how to run a successful facebook photo contest
DESCRIPTION
Facebook contests can increase traffic, engagement, reach, and sales. Use a Facebook photo contest to boost your community interaction and gain new likes, as well as reach new fans. Slides from the TabSite webinar by Mike Gingerich on Facebook Photo ContestsTRANSCRIPT
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
Mike Gingerich TabSite Co-founder
WEBINAR How to Run a Successful
Photo Contest on Facebook
Today’s Agenda: • How Contests add value to Facebook Marketing
• Setup of a Contest Photo App for Facebook
• Best practices for Promoting the Contest
• Checklist on how to maximize communication about the contest before, during, & after the event
• Question & Answer / Winner of TabSite
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Why a Contest?
• Engagement INCREASES! •Likes, •Shares •Comments
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Why a Contest?
TRAFFIC INCREASES! -Typically after a visitor becomes a fan they come back to the page less BUT Contests drive fans back to the fan page.
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Contests provide Context to click…..a Prize
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Can a Contest = Sales?
• Promotions and Game tools draw people in to a page. It’s a reason to come.
The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.
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4 Primary Types of Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network
Learn more: bit.ly/4fbpromos
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Contests
• Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries
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Contest Rules for Facebook
• You must use an app if not everyone can win! • TabSite is an approved App for Facebook
Detail on Facebook Rules: bit.ly/FBpromorules
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Case Study
• Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day
bit.ly/FBphotocase
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Photo Contest Setup using
TabSite Contest Engagement App
Setup guide with visuals, instructions, and video:
bit.ly/TabSiteContest
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Case Study 2 Petopia Pet Store Singapore
Details: • Grew fans +10,000 • Mobile user 65% Full Report at: bit.ly/FBpetopia
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Best Practices For
PROMOTING
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Hashtag: # FBcontests Facebook.com/TabSite www.TabSite.com
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Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”
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DRIVE FANS and FRIENDS of FANS To the CONTEST TAB! This is how you “get traction”!
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Best Practice Pin the Post
More Details: bit.ly/FBBestPractice
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Smart URL that is Mobile Friendly
https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012
bit.ly/SmartURL
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Smart URL that is Mobile Friendly Promotional Tools area
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USE #Hashtags in Posts • Include a #hashtag you have chosen in the posts you share on Facebook, Twitter, and Google + (etc.). • Include your hashtag in the preset “Tweet” and “Facebook Share • Include your hashtag in your contest text and instructions on the contest tab for further reinforcement.
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Schedule Posts for Prime Times Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
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POST OUTLINE:
1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
“Reminder our contest is live!”
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POST OUTLINE cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts
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When to Post is Critical to Success 1. Links posted from 1pm to 4pm result in the highest clicks
Source Bitly, May 2012
2. However, another study….. Outside 9to5 had best results 3. Know your Audience. Use Insights
But First…. I WANT YOUR INPUT
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important to you from this webinar
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Page 27
Webinar: July 27, 2011
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SLIDES: bit.ly/tabsitefbcontests