how to save $000s on your pr and marketing activities

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Would you like to save $000s of dollars on PR activity?

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Page 1: How to save $000s on your PR and marketing activities

Would you like to save $000s of dollars on PR activity?

Page 2: How to save $000s on your PR and marketing activities

what's your riskiest communications assumption?

Page 3: How to save $000s on your PR and marketing activities

public relations = relationships

Page 4: How to save $000s on your PR and marketing activities

marketing = actions

Page 5: How to save $000s on your PR and marketing activities

publicity = awareness

Page 6: How to save $000s on your PR and marketing activities

Page 7: How to save $000s on your PR and marketing activities

so what?!

Page 8: How to save $000s on your PR and marketing activities

strategy : activity

Page 9: How to save $000s on your PR and marketing activities

Page 10: How to save $000s on your PR and marketing activities

Page 11: How to save $000s on your PR and marketing activities

Commercial goal

Page 12: How to save $000s on your PR and marketing activities

Key relationships

Page 13: How to save $000s on your PR and marketing activities

0 - 10

Page 14: How to save $000s on your PR and marketing activities

Relationship strength

Page 15: How to save $000s on your PR and marketing activities

Measure progress

Page 16: How to save $000s on your PR and marketing activities

PR is not a numbers game

Page 17: How to save $000s on your PR and marketing activities

Relationships Conversations

Timing Delivery Mechanism

Page 18: How to save $000s on your PR and marketing activities

Run experiments

Page 19: How to save $000s on your PR and marketing activities

Relationships Conversations

Timing Delivery Mechanism

Page 20: How to save $000s on your PR and marketing activities

Relationships Conversations

Timing Delivery Mechanism

Page 21: How to save $000s on your PR and marketing activities

Relationships Conversations

Timing Delivery Mechanism

Page 22: How to save $000s on your PR and marketing activities

Relationships Conversations

Timing Delivery Mechanism

Page 23: How to save $000s on your PR and marketing activities

Page 24: How to save $000s on your PR and marketing activities

R + A = O

Page 25: How to save $000s on your PR and marketing activities

Measuring PR = relationship strength

Page 26: How to save $000s on your PR and marketing activities

Measuring marketing = actions

Page 27: How to save $000s on your PR and marketing activities

Measuring publicity = noise

Page 28: How to save $000s on your PR and marketing activities

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