how to score success for your small business in 2015

Easy. Online. SurePayroll. Copyright 2015. A Paychex Company. Easy. Online. SurePayroll. Copyright 2015. A Paychex Company.

How to Score Success for Your Small Business

Ashley Van Nevel: SurePayroll Partner Marketing Account Manager Stefan Schumacher: The Payroll Blog EditorFebruary 2015

Easy. Online. SurePayroll. Copyright 2015. A Paychex Company.

2015 Small Business OutlookWebinar 2.19.15


Today’s Presenters

Ashley is a Partner Marketing Account Manager with SurePayroll. She works with small businesses on a daily basis and hears first-hand about their needs and concerns. Ashley grew up in Chicago and graduated with a degree in Marketing from the Illinois Institute of Art. In her short time with SurePayroll she has mastered the art of digital marketing by leveraging new technologies and new media across multiple channels.

Stefan is the Editor of The Payroll Blog, which focuses on payroll and tax tips, small business insights and economic trends. Stefan has 10 years of experience as a journalist, including as a producer for syndicated radio, a newspaper reporter and editor, and a trade magazine writer and editor.

Ashley Van Nevel

Stefan Schumacher


Agenda

• Outlook for 2015

• Challenges

• Top Priorities for 2015

• SP Recommendations for Resolutions

• Q&A at the end


What is SurePayroll Inc?

• A leader in providing online payroll to small businesses nationwide since 2000

• Award-winning, personalized support from U.S.-based customer care team

• Efficient online solutions for managing 401(k) plans, health insurance, workers' compensation, employee screening and more

• Wholly owned subsidiary of Paychex.


What is SurePayroll’s Small Business Scorecard?

• Monthly Survey and Data our Small Business Customers Nationwide

• Exclusively reflects the trends affecting the nation's small and microbusinesses, ranging from 1 to 100 employees.


Why are Startups and Small Businesses an Economic Indicator?

Small businesses employ half of our nation’s

private sector workforce and are creating a large share of the nation’s

new jobs

— US Department of Labor


SBA Defines Small Business Landscape

• The Small Business Association defines small business as an enterprise having fewer than 500 employees

• Other SBA Facts & Stats

• 23 million small businesses, accounting for 54% of all U.S. sales

• 55% of all jobs and 66% of all net new jobs since the 1970s


Other Small Business Statistics

• Over 50% of the working population (120 million individuals) works in a small business

• About 543,000 new businesses get started each month (but more employer businesses shut down than start up each month)

• 7 out of 10 new employer firms survive at least 2 years, half at least 5 years, a third at least 10 years and a quarter stay in business 15 years or more

• 52% of all small businesses are home-based


2015 Scorecard PREDICTIONS FROM SBOs


Scorecard Survey Reports 2015 Small Business Outlook

Nearly 80 percent of small business owners are optimistic about the economy.


Small Business Optimism—2015 Sales Forecast

Sales


January 2015 Scorecard Data Supports SBO Forecast

• Hiring and average paychecks were up nearly 1.0 percent combined month over month this January

• Compared with January 2014, down a combined 0.3 percent

• More cash on hand this year for new opportunities and unforeseen expenses than they did one year ago, and are primed to grow


Major Challenges Predicted in 2015

*down from 55% at the end of 2013.


2015 SBO Top Priorities


SurePayroll Recommendations


SBO 2015 Priority #1

Running a Leaner Operation & Cut Costs

• 47% listed this as their top priority

• How do you do it? Outsource – it’s not a dirty word.

• AllBusiness.com and business strategist Drake Forester recently recommended outsourcing things like payroll, IT and marketing for your business.



Running a Leaner Operation & Cut Costs

• $4.5 Billion. What businesses paid in payroll related penalties.

• Bloomberg’s small business blog, The New Entrepreneur, put it succinctly: “Every month, employers across the U.S. send money to the IRS to cover payroll taxes — levies drawn from employee pay to cover Social Security, Medicare, and unemployment insurance. Many botch the process.”



Creating New Marketing Materials

• 1 in 3 said increased marketing efforts were key to strengthening their businesses since the recession.


SBO 2015 Priority #2 (continued)

• Here’s how they’re doing it:



Increasing web presence

• Like everyone else, small businesses are going to social media to expand their reach.

• 33% are currently using Facebook advertising; 53% see value in Facebook advertising.

• 52% are using LinkedIn, Facebook and Twitter to recruit and check into job candidates; up from 37% a year ago.



Increasing web presence

• 70% of small business owners say they have had to change the way they do business in an increasingly technological environment.


Contact Us

For More Information

• Visit us at visit www.SurePayroll.com

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Easy. Online. SurePayroll. Copyright 2015. A Paychex Company. Easy. Online. SurePayroll. Copyright 2015. A Paychex Company.

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