How to Sell Crafts Online Successfully

By Julia Derby

We asked the experts for their top tips on how to sell crafts online. They came up with some great ideas

and advice for getting the best out of your online presence. These tips will differentiate you from the

competition and bring your buyers back time after time.

Use High Quality Images

Buying on the web is all about a visual experience. Buyers cannot pick up the craft and examine it closely

so include photographs that provide as much information and detail about your craft as possible.

Multiple pictures from different angles will always help to sell your product. Only use high quality

images that do your craft justice.

Create Appealing Product Descriptions

You need to write a product description that gives the potential buyer an excellent mental image of the

craft. Buyers want to know what materials the craft is made from, special features, size and weight

(exact measurements are worth including), colors and how the craft has been constructed. Your product

description should also tell potential buyers why your craft is special. Use a bit of salesmanship to

capture their interest. Engaging phrases like, unique, one of a kind, made with love help with this. Write

a brief story around the craft, this brings it to life and gives it a human aspect that connects with the

buyer. Always spell check your description. Spelling errors send the message that you are sloppy and

unprofessional.

Include a Buy Now Invitation

Motivate the buyer to make the purchase. Include phrases like Free postage for the first ten buyers, I

can't wait to hear from you, Limited availability. Think of ideas that will motivate your buyers to take

action immediately.

Include a Profile

Add some details about yourself. How to sell crafts online successfully includes building a relationship of

trust with the potential buyer. Sharing information about yourself and how and why you make your

crafts helps to generate a feeling of connection with the customer.

Fast Response Times

The sooner you respond to potential buyers the more likely they will remain interested. Respond as

quickly as possible to requests for more information. When a purchase has been completed always send

a confirmation and include a thank-you note.

Package your crafts

Always package your craft attractively before your ship it. It makes it more exciting when the buyer

receives the craft. It also creates the impression that the seller will go the extra mile for the buyer.

Personalize your packaging with your own homemade stamps and designs. Include eye-catching custom

labels with your logo or a representative graphic.

Include instructions

This is a personal touch that impresses the buyer. If you are selling knitted or crocheted items include

care instructions for the product. For jewelry include cleaning instructions. How to sell crafts online

includes adding a personal touch and differentiating yourself from the competition.

Do you want to more information or Find Ideas For creating and selling Crafts, there is great

information for you here: pricing crafts