how to sell software solutions: transactional v relationship marketing (slides)
DESCRIPTION
http://ITSalesSecrets.com SUMMARY SLIDES: Relationship marketing gets lots of press but transactional marketing is an equally valid strategy. Find out how to sell software solutions both ways. Copyright (C) SP Home Run Inc.TRANSCRIPT
SPHomeRun.com
How to Sell
Software Solutions: Transactional v
Relationship Marketing
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
SPHomeRun.com
Relationship and
Transactional
Marketing are Two
Distinct Strategies
Sponsored by ITSalesSecrets.com
SPHomeRun.com
For Marketing
Your Products
and Services
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Best for
High Volume Sales
Where the
Product or Service
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Does Not Need
to be Personalized,
Sponsored by ITSalesSecrets.com
SPHomeRun.com
And There’s
No Requirement
to Build a
Relationship with
the Customer
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Relationship
Marketing is
All About Building
Sponsored by ITSalesSecrets.com
SPHomeRun.com
An Ongoing
Relationship
With Your Audience
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Potential to
Generate Repeat
Business and
Customer Loyalty
for Your Brand
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Applying the
Right Strategy
to Any Given
Situation
Sponsored by ITSalesSecrets.com
SPHomeRun.com
If the Software
Solution Which
You Are Trying to
Sell is an App,
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Then You are
Likely Going to be
Competing on Price
Sponsored by ITSalesSecrets.com
SPHomeRun.com
And You’ll Want to
Sell High Volumes
of the Product
Sponsored by ITSalesSecrets.com
SPHomeRun.com
In this Case,
Transactional
Marketing is the
Way to Go
Sponsored by ITSalesSecrets.com
SPHomeRun.com
If, However,
You are Selling
IT Solutions to
the Local Business
Community
Sponsored by ITSalesSecrets.com
SPHomeRun.com
With the Aim of
Becoming their
Virtual CIO,
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Then Relationship
Marketing is a
More Appropriate
Strategy
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Depending On the
Nature of Your
Business and the
Diversity of Your
Income Streams,
Sponsored by ITSalesSecrets.com
SPHomeRun.com
You May Need to
Employ both
Strategies Within
Your Business
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Have You Employed
Either of these
Strategies When
Selling Software
Solutions?
Sponsored by ITSalesSecrets.com
SPHomeRun.com
If so,
Why Not Share
Your Experiences
in the Comments
Section
Sponsored by ITSalesSecrets.com
SPHomeRun.com
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
Download this
Free Special Report Now at
ITSalesSecrets.com