how to sell wine online
DESCRIPTION
A few tips to sell wine online succesfully, got from the experience launching wine shops. http://vinoshopping.com/TRANSCRIPT
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Devote your time..Devote your time..
...or simply don't try!...or simply don't try!
http://yellowcandyfloss.deviantart.com/art/Clock-289959263
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Wich wines are you going to sell?Wich wines are you going to sell?
Best-Sellers vs. Top WinesBest-Sellers vs. Top Wines Bottles vs. BoxBottles vs. Box
Only wine??Only wine??
http://commons.wikimedia.org/wiki/File:Wine_cellar.jpg
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Publish detailed informationPublish detailed information
Pictures (yes, more than one!)Pictures (yes, more than one!) DescriptionDescription
PricesPrices Tasting notesTasting notes
VintageVintage VarietyVariety
ProofProof PrizesPrizes
......
http://commons.wikimedia.org/wiki/File:Braille_wine_label.jpg
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Be different!
Don't do like the others Run away from “built in 5 minutes” shops
Customize yours
http://commons.wikimedia.org/wiki/File:Empty_Wine_bottle.jpg
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Make it simple!!!
Graphical Design Product Sheet
Buying Process Billing, shipping,…
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Take care about legislationTake care about legislation
From any country where you want to sellFrom any country where you want to sell Get info about age constraintsGet info about age constraints
Don't relate your wine with success or popularity...Don't relate your wine with success or popularity...
http://commons.wikimedia.org/wiki/File:Veave_in_jail.jpg
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Invest in marketingInvest in marketing
No product is a self selling productNo product is a self selling product How much is a client worth?How much is a client worth?
Advertise your shop through different mediaAdvertise your shop through different media Create the “Wine of the Week”Create the “Wine of the Week”
...or “special wine for a romantic dinner”...or “special wine for a romantic dinner” Add your products to Google Shopping, eBay, Wine-Add your products to Google Shopping, eBay, Wine-
Searcher.com, Winebid.com,...Searcher.com, Winebid.com,...
http://www.fotopedia.com/items/flickr-2111661914
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Be Agile
Answering questions and comments... Sending orders
Making a reimbursment…
http://www.flickr.com/photos/mackro/2653934660/sizes/z/in/photostream/
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… … and trust in experts and professionals!and trust in experts and professionals!
Coding, Design, Marketing, logistics, SEO, social media, Coding, Design, Marketing, logistics, SEO, social media, legislation,...legislation,...
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