how to seo
DESCRIPTION
SEOTRANSCRIPT
SEO 101
What is SEO?
Paid results (Adwords)
SEO is being RightMove.co.uk!
But…HOW TO BE NUMBER ONE IN GOOGLE FOR OUR MAIN KEYWORDS?
(or even number 2…)
WRITE ABOUT THE STUFF
YOU WANT TO RANK FOR
ON PAGE OPTIMIZATION
“Google uses at least 200 ranking factors in their algorithm, including
social signals, user-interaction signals, and trust. “
Matt Cutts, Google Head of Search SpamMay 31, 2012
Freshness
Duplicate Content
Page Speed
Devices OptimizationSiteMap URLs
Age of Domain
http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/
ON SITE OPTIMIZATION
Are we now number 1?
LINK!!!!!!!!
PAST: Meta Keywords
&Keywors stuffing
META KEYWORDS
KEYWORD STUFFING
The end of poor and duplicated contentON PAGE
PRESENT:Link
Building
Blog Commenting/Forum Spam
Buying Links
Blog Commenting/Forum Spam
Mass Directory Submission
The end of paid and unnatural LINKSOFF PAGE
NEXT?
Google HummingbirdGoogle told us the name come from being “precise and fast.”
UNDERSTANDING INTENTSemantic search
Where is the best place to eat at Heathrow Airport?
=LHR good restaurants
FUTURE:
Great Conten
t
COMPANY ASSETS
Writing about topics we are experts at…
How to learn moreeee...
…and moreeee….
http://www.slideshare.net/sandra-crespo