“How to Social Engineer your way into your dream job!”

Jason Blanchard Professional Social Engineer - Marketing T: @BanjoCrashland

“A few things before we begin.”

• When I get nervous I tell jokes. • I am prone to anxiety and panic attacks

– Symptoms • Increased heart-rate • Muffled sounds • Thousand-yard stare • Become WAY too self-aware

– Why? • Self-doubt • Fears of being judged and criticized and rejected

– Most of you will not notice, it will be internal – “But… this is my mutant-ability.” – “Why am I tell you this?”

• The company I work for is a sponsor, but I am not speaking on behalf of them.

• Your current employer may not appreciate all the things I am about to talk about.

“… no, not really.”

What you may be thinking?

Friends….

“I was born a Nigerian Prince!”

• The natural born marketer… • Social Engineering vs. Marketing

– “Please… for the love of God - click the link!”

• Deception vs. Persuasion • Scam Artist vs. Salesperson

– Belief • Right Person • Right Skills • Right Position • Right Team • “I’m here to bring value… to serve.”

• Confidence vs. Arrogance My only meme… :)

“Why are you in this talk?” • Curiosity

• Skill development

• Currently searching for work

• Unhappy with current job…

• Undecided

• You want your dream job!

• Golden Hand-cuffs?

“Are you in a DIP?” • Dream Job now?

• Quit vs. Keep Going – Make a list of wants

– Evaluate current job

– “Am I in a dip?”

• the dip – By: Seth Godin

– @ThisisSethsBlog

“If you pursue your dream job you will…” • Grow to be courageous

– “Shy?” – “Let’s test your level of shyness!”

– “What if…”

• Stretch your skills

– “I never had a reason to learn this before.”

• Fail _A_LOT_

– “Damn… this sucks.”

• Wreck your life

– “What was I thinking… I want to go back to the way it was.”

– “This is awesome!”

• Discover you already work at your dream job…

• Maybe succeed... – “Crap, now what?”

Hire Jason Blanchard?

• Credibility: – US Army: Combat Camera – Full Sail University – A Lost Cookie Productions – A Comic Shop / The Geek Easy – Bold Hype – DC Comics – Warner Bros. – Diamond Comics | Free Comic Book Day – SANS Institute

• Penetration Testing – Marketing Manager • SANS NetWars – Marketing Manager

“Don’t be like me…”

Buffet Style

“Be like you…?” • “Where do I fit?”

– The Looks

– The Brains

– The Wild Card

– The Muscle

What’s the scope of this project?

• Budget: – “How much am I willing to spend to get my dream job?”

• Timeline: – “I want to have my dream job in 5 years or less.” – BUT… Tomorrow – Next Week – Next Month

• The keys to an effective sustained marketing campaign... – Get people to know you exist. – Give them a reason to care. – Amaze them once they do. – Repeat…

– Target Audience

Reconnaissance • “Who are my target companies?”

– How big are the walls? – Where are the cracks? – Who are the gate keepers? – Who is vulnerable to persuasion? – “But how do I figure this stuff out?”

• Let’s live demo – shall we. • OSINT Gathering

– “How much is too much?”

• “What are the skills I need?”

– Hiring Blogs / Interview Questions • http://sockpuppet.org/blog/2015/03/06/the-hiring-post/

– Developing skills • Training & Certification • CtF’s

– www.holidayhackchallenge.com – www.pivotproject.org

Scanning • Networking – STOP BEING SHY!

– “Never deny someone the opportunity to find out how awesome you are.”

– CtFs – B-Sides / DerbyCon – Training Events – Recruiters

• “Recruiters are my friends.”

• Social Media – LinkedIn

• InMail

– Twitter • Influencers

• Informal Interviews w/ Organization

I found him… lower left corner.

Exploitation • Resume dev

– “What makes a good resume… IDK? • Tailoring your resume to the job post.

• Delivery methods

– “Please click on this thing I sent you.”

– FAX?

– Conferences • Spinning wheels, plinko, and you!

• The hotel bar

– Leonard Nemoy & Jonathan Frakes

– Landing Pages • Hireme.com

– Remarketing – Google Display Ads

– Your new email account

– Social Media • Highly Targeted Advertising

– Twitter

– Facebooks Ads

Promoted Ads

Pivoting • Interview Process

– How to practice – learn to talk to strangers. – Interviewing when you already have a job. – Google Street View

• Metric Reviews – Periodic: “What is working vs. what is NOT working”

• Exploit Refinement – “Are my delivery methods working – responses?” – “Am I being annoying/arrogant?” – “Are these methods actually keeping me from finding work?? – “What methods of comfort are limiting me from succeeding?” – “When was the last time I talked to someone face to face?”

STOP! • “What are you thinking right now?”

– Hesitation – Doubts – Fears – Charlatan – Excited – Overwhelmed – Apathetic – Determined – Ugh… – Sigh… – *sadpanda

WEEEEEEEE!!

Owning! • Offers

– Negotiating • Salary

– Bonuses

• Benefits – InfoSec Conferences & Out-of-Industry Conferences – Training – Skills Development

• Countering • Multiple offers

– Decision making process

• Giving notice to current employer – Counter-offers – Deciding to stay, things need to change

I’m not sure this is a meme.

Questions?