how to spot and catalyse cross innovation?
DESCRIPTION
How to spot and catalyse cross innovation? What is Cross Innovation? Let Nina Lakeberg and Steve Harding explain this new approach in the creative economy to you in a clear what-who-how-why presentation which forms the blueprint for the Project Cross Innovation. The presentation was held the 6th of September 2012 in Berlin, Germany.TRANSCRIPT
Cross Innovation
Nina Lakeberg & Steve Harding
Berlin 6th September 2012
The Cross Innovation partnership
Amsterdam Berlin Birmingham Linz Lisbon Pilsen Rome Stockholm Tallinn Vilnius Warsaw
The Cross Innovation project
Matrix Local Implementation Groups - Plan for each city
Manifesto
Short Studies - State of play in 2012 - Internationalisation 2013
Case Studies
Study Visits – experience exchange
Policy Clinics – prototyping policies
SME partnership – testing new ideas
What is Cross Innovation?
‘Co-operation between different sectors that would not normally work together to address key challenges’
1.
‘I’m interested in how to connect the bohemian and entrepreneurial parts of the city’
2.
3.
‘It’s about culture-led innovation leading to social outcomes with a strong community focus’
5.
4.
‘A system of knowledge exchange to get information across about innovation and creativity in a city’
‘It’s about new products, services and systems… the added-value the creative industries can bring to other sectors’
Taken from Short Study Belgrave & Co.
Our approach to Cross Innovation 1. It’s out there - examples in all the cities. The project will help spot and
catalyse cross innovation.
2. A case for the creative economy.
3. The project works alongside 4 themes
• Innova(vetypesoffinancethatenablecross‐innova(onSmartincen(ves
• Schemesthatunleashinnova(oninbusinessandthepublicsectorbyintroducingar(s(candcrea(veprac(cesCulture‐basedinnova(on
• Servicesthatbuildbridgesbetweensectorsbyconnec(ngcross‐innova(onenablerswithbeneficiariesBrokerage
• Servicesofferedtocompaniesinco‐workingspaces,incubators,fab‐labs,scienceparksandtolocalclusters.
SpacialCross‐Collabora(on
Different manifestations of Cross Innovation
Universities & Research Councils via multi-disciplinary teaching and research
Direct collaborations between creative and non-creative businesses
Multi-nationals via internal R&D and Open Innovation activities
Community-based initiatives with focus on participation
CrossInnova(onBig & Small
Public & Private
Innovation is more than technology – organic, tied to creativity
Global Case Studies TED Sharing ideas globally, Initiating conversations, Connecting across disciplines
FabLabs Global Networks, Community access, State of the Art labs
Spacemakers Regeneration of Spaces, Artists Working with Communities, Brokering between worlds
Kickstarter Crowd-funding for creatives, Remove barriers/risks, Finance, Audiences
Brokerage
Spaces
Finance
Culture-led
Taken from Short Study Belgrave & Co.
Matrix Approach
CCI sector
Growth Sectors
Games Design Social Media
Architecture VisualArts
Performing Arts
Web based
Manufacturing
Health
Environment
Energy
Health
Society
Leisure
Heritage
Public
Fab Lab LX (Lisbon)
What
Result How
Who
Fab Lab – co-working space Community approach
Rehabilitation of an old marketplace
The Municipality of Lisbon Portuguese Industrial Association
Laboratory for prototyping Link with Start up Lisboa incubator
Technology, Creativity, Community Links creativity & production Easy access to technology
Education - learning by making Prototyping ideas
Planet Modulor (Berlin)
What
Result How
Who
Creative Hub Ecosystem
Connecting across disciplines Creative Community
Modulor and 30+ Partner SMEs Private investment
Supported by Berlin Senate Moritzplatz Maker community
Multi-disciplinary platform Planet Modulor Association
Place to meet Make ideas happen
New products and services
Fits me (Tallinn)
What
How
Who
Virtual fitting room for online clothing retailers
Tartu University Tallinn Technical University Human Solutions GmbH
Digital, Retail, Science Development of Robotic mannequins
100,000 different body shapes Combines materials, bioerobotics anthropometrical data with retail
Health care app (Birmingham)
What
How
Who
Maverick TV Clever Together
Made media
I-phone app to monitor skin moles & check
over time
Health, Digital, Media TV show C4 “Embarassing Bodies“ Contact made with skin specialist
Summary 1. Knowledge spillovers across industrial sectors have the potential to be more
important sources of innovation and growth than transfers within sectors.
2. The four themes – Brokerage, Smart Finance, Spaces, Culture led Interventions work well and often need a combination of the themes.
3. This topic needs to test out interventions – prototyping policies
4. Focus on an evidence based approach – city led Matrix discussions important
5. Organic collaborations - seek these out – to catalyse not control
6. The Cross Innovation Partnership has the opportunity to play a pivotal role in defining this space
