HOW TO START A DESIGN PROJECT?

the WILDDESIGN way

Getting started with anything is difficult, and selecting a design service that is a good fit for your company can be particularly challenging. Questions about timing, cost, brand development and how much independence the design team should have are a few potential issues.

All of this adds up to designers often being consulted too late in the process, and this is the wrong approach to take for a host of reasons, most notably that your designers will be less motivated and have less time to

ferment ideas for the project.

AS SOON AS POSSIBLE!It’s essential to have an informal talk with the designers as soon as

you can

TALK WITH THE DESIGN TEAMDiscuss openly your goals and

expectations

INITIAL (FREE)CONSULTATION

Go through the design determi-nants with the design team

OFFERWait for a firm and coherent offer from the design team to make an

informed choice

START

BRIEFPrepare a concise description of your project (1-10 pages). Our 24

Design Factors come in handy!

BRIEFING

REMEMBERThe longer a relationship between a designer and customer, the simpler the briefing and offer process

becomes

PITCH?Before you can make a decision, it may be advisable to assign the exact same task to two or more

agencies

CONGRATS! You’ve just started your

design project!

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