how to start, manage & grow a virtual law firm

How To Start, Manage & Grow A Virtual Law Firm

Michael Miceli Director of Marketing [email protected]

Tim Baran Content Director [email protected]

mailto:[email protected]

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Agenda

www.rocketmatter.com

• Remote culture • Running your firm like a business • Going paperless + essential tools • Growing your firm

Establish A Remote Culture


Communication Process

Managing Expectations Team Building

Professional Growth


Communication


When communication breaks down, relationships go south, projects languish,

and productivity takes a hit. This is amplified for remote workers.

Process


Document detailed processes and make available company-wide,

such as in Google Docs

Managing Expectations


Includes workload, turnaround time on projects, and self-improvement goals

Team Building & Professional Growth


Includes daily stand-up meetings, retrospectives, association memberships,

and company-wide retreats

Read This Book!


• Virtual Receptionist • IT Services • Marketing • HR Functions


Outsource

Legal Process Outsourcing


• Contract review • Data analysis and management • Document drafting & production • General litigation support services • E-Discovery • Intellectual Property services • Legal research

Meeting Space with Mail Drop


• Law Firm Suites • Regus • WeWork • Local Bar Associations

Business Plan


Mission Statement


• Brief & concise - 3 to 4 sentences • Denote a clear purpose • Describe philosophy, goals & methodology

Mission Statement


Company Description


9 Key Differentiators


1.Market Responsiveness 2.Product or Service Superiority 3.Production Efficiency 4.Natural or Human Resources 5.Market Dominance 6.Short Term Profit 7.Method of Sale 8.Distribution Methods 9.Technological Advantage Source: Chuck Homer

External Environment


Firm Overview


Competitive Analysis


• Description of major competitors’ strengths/weaknesses

• Their brand positioning and advertising

• Major programs or announcements

Consumer Analysis


• Demographics (Business Dynamics Statistics (BDS), American Fact Finder, Nielsen My Best Segments)

• Brand vs. Category users

• Preparation for buyer personas

Brand Analysis


SWOT Analysis


Putting it all Together


• Marketing budget • Firm budget • Know what a customer

is worth • Forecast

Total Budget


Description Monthly Amount Annual Expense

Rent (Virtual Office) $300.00 $3600.00

Utilities & Office Tools $250.00 $3000.00

Business Insurance $100.00 $1200.00

Malpractice Insurance $200.00 $2400.00

Staff $2000.00 $24000.00

Marketing $800.00 $9600.00

Salary $5000.00 $60000.00

Total Budget $8650.00 $103800.00

Essential Tools For The Virtual Law Firm


Essential Tools (LPM Software)


Paperless


Tools + Protocols

Essential Tools


•Calendly or CoSchedule •Slack, Skype •ScanSnap •Vonage or other internet telephone •GoToMeeting •DocuSign •WordPress •Google Apps, Evernote, Dropbox, Box

Paperless: Protocols


Documents received (Electronic) Documents received (Paper) Documents Produced

Paperless: Naming Conventions



www.rocketmatter.com/paperless

http://www.rocketmatter.com/paperless

Marketing Your Firm


Getting Started


Buyer Personas


Messaging


• Mission Statement

• Company Description

• Buyer Personas

• Congruency

• Compelling

Networking


Website


Local Search


Choose Your URL Carefully


The Java Shop Boston Coffee Shop

TheJavaShop.com

JavaShopBoston.com JavaShopCoffee.com

Or

Organic Search


Paid Search (SEM)


Social Media


Measure & Benchmark


•Website Traffic

•Total Leads

•Networking Contacts

•Lead to Conversion Ratio

•Total Conversions

•Cost Per Lead & Cost Per Conversion

THANK YOU!

Michael Miceli Director of Marketing [email protected]

Tim Baran Content Director [email protected]

mailto:[email protected]

mailto:[email protected]?subject=