Slideshow: © Shai Coggins – http://shaicoggins.com/

b5media Blogger Summit19 September `08

BlogWorld Expo 2008Las Vegas

b5media Blogger Summit19 September `08

BlogWorld Expo 2008Las Vegas

How to Stay Focused

and Healthy as a

Blogger

Presenters: Shai Coggins & Jeanne Dupuis

Keep Your Eye on the Target (“Goal Setting”)

To stay focused, it’s To stay focused, it’s important to know what important to know what you’re aiming for.you’re aiming for.

Setting goals will help Setting goals will help us to have a clear vision us to have a clear vision of your targets. of your targets.

To get what you want, To get what you want, you must first identify you must first identify them. them.

5 Goal-Setting Questions for Bloggers1. Why Do You Blog?

Identify your REASON for Identify your REASON for blogging.blogging.

Goals to Set: Personal Goals to Set: Personal needs as a blogger needs as a blogger

Sample Goal: Sample Goal: “To improve, “To improve, and to share my and to share my photography with friends photography with friends and potential clients.”and potential clients.”

2. What Do You Want From Blogging?

Identify your Identify your EXPECTATIONS from EXPECTATIONS from blogging.blogging.

Goals to Set: Specific Goals to Set: Specific resultsresults

Sample Goal: Sample Goal: “To get a “To get a freelance job as a freelance job as a children’s portrait children’s portrait photographer.”photographer.”

5 Goal-Setting Questions for Bloggers

3. Who Are You Blogging For?

Identify your AUDIENCE.Identify your AUDIENCE.

Goals to Set: Type of Goals to Set: Type of content; Frequency of content; Frequency of Publication; SubjectsPublication; Subjects

Sample Goal: Sample Goal: “To post at “To post at least 1 new portrait a least 1 new portrait a week; and write a useful week; and write a useful ‘portrait ideas’ tutorial.”‘portrait ideas’ tutorial.”

4. What Do You Bring to Your Blog?

Identify your EXPERIENCE Identify your EXPERIENCE and your expertise.and your expertise.

Goals to Set: Professional Goals to Set: Professional and Personal Developmentand Personal Development

Sample Goal: Sample Goal: “To attend at “To attend at least one photo workshop least one photo workshop and share it on the blog.”and share it on the blog.”

5 Goal-Setting Questions for Bloggers

5. How Will You Measure Your Success?

Identify your blog’s Identify your blog’s BENCHMARKS.BENCHMARKS.

Goals to Set: Statistics; Goals to Set: Statistics; Key MetricsKey Metrics

Sample Goal: Sample Goal: “To receive “To receive at least 5 new subscribers at least 5 new subscribers per week for my blog.”per week for my blog.”

Goal Setting Tips for Bloggers

Create measurable goals. Create measurable goals.

Break down your goals in to actionable items.Break down your goals in to actionable items.

Review your goals often. Review your goals often.

Adjust goals when needed. If you see that your Adjust goals when needed. If you see that your goals no longer suit your circumstance, adjust goals no longer suit your circumstance, adjust them. them.

Record milestones and achievements. Record milestones and achievements.

Limber, Toned, and Ready to

Go (“Tips for Maximum Productivity”)

• Feedreaders• Pre-posting• Blog Calendar•Taking Time Off•Doing “other things”

How Am I Doing, Coach? (“Ways to Gauge Success”)

• Statistics• Comments• Linkbacks• Press Mentions• Awards• Emails

Go for the Gold! (“Celebrating Milestones &

Achievements”)Sources of Celebration:Sources of Celebration:

INTERNALINTERNAL (personal (personal satisfaction)satisfaction)

EXTERNAL EXTERNAL (colleagues, (colleagues, bosses, peers, loved ones)bosses, peers, loved ones)

Forms of Celebration:Forms of Celebration:

MATERIAL MATERIAL (money, gifts, (money, gifts, awards)awards)

INTANGIBLE INTANGIBLE (praise, thanks, (praise, thanks, etc)etc)

6 Ways to Facilitate Celebration for Bloggers

1.1. Create a Work LogCreate a Work Log

2.2. Keep a Kudos FileKeep a Kudos File

3.3. Start a Rewards Start a Rewards Book/JournalBook/Journal

4.4. Make it PublicMake it Public

5.5. Share in Social NetworksShare in Social Networks

6.6. Celebrate Others’ Celebrate Others’ Success Success

Celebrate Your Blogging Success!

Slideshow: © Shai Coggins – http://shaicoggins.com/