how to study cases -...

65
How to Study Cases How to Study Cases YMT 1 Yung Mu Tsao

Upload: dangtu

Post on 02-Dec-2018

239 views

Category:

Documents


0 download

TRANSCRIPT

  • How to Study CasesHow to Study Cases

    YMT 1

    Yung Mu Tsao

  • 22YMT

    Case Study

    ()

  • 33YMT

  • 44YMT

    ()

    ()

  • 55YMT

    ()

  • 66YMT

    ()()

  • 77YMT

    5W2H

    CAf (S, C, R, BM)

  • 88YMT

    ( )

    (

    )

    SWOT

  • 99YMT

    --

  • 1010YMT

    (

    )

    (

    ) (

    ) (

    )

  • 1111YMT

    ( )

  • 1212YMT

  • 1313YMT

    ( )

  • 1414YMT

  • 1515YMT

    () ()

    ()()

  • 17YMT

    :

    () (

    )

    ()

    Introduction to Business Analysis & Valuationby Palepu, Bernard, & Healy

  • 18YMT

    -Introduction to Business Analysis & Valuationby Palepu, Bernard, & Healy

    1 2

    3

    4

  • 19YMT

    -Introduction to Business Analysis & Valuationby Palepu, Bernard, & Healy

    (

    )

    /

    ()

  • 1.(Balance SheetB/S)2.(Income StatementI/S)3.(Statement of Retained EarningsR/S)

    ()4.(Statement of Changes in Financial

    Position) ()5.(Manufacturing Statement)

    1.(Balance SheetB/S)2.(Income StatementI/S)3.(Statement of Stockholderss Equity)4.(Statement of Cash Flows)

    20YMT

    (FASB)

  • _________ ()

    21YMT

  • 22YMT

    1. 2. 3. ( )4. ( )5. ( )

    1. 2. 3. 4. 5.

  • --- (1)

    1.

    2.(/)

    3.(/)

    4.(/)

    5.(/)

    YMT 23

  • --- (2)

    ()(/)(/)(/)(/)

    YMT 24

  • --- (3)

    (/)

    YMT25

  • 26YMT

    (

    )

    ()(ROI

    )

    (

    )

    (

    )(AR

    )

  • 27YMT

  • 28YMT

  • 29YMT

  • 30YMT

  • 31YMT

  • 32YMT

    ---

  • 33YMT

  • 34YMT

    ()

    ///R & D////

    (ROE)

    ROE

    ()

    ()()

    () () ()

    ()

  • 35YMT

  • 36YMT

    ()

    ()

  • 1.()

    ()

    2.()

    ()

    ()

    YMT 37

  • 38YMT

  • 39YMT

    (C-V-P )

    1.

    (--)

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    9.

    10.

  • 40YMT

  • 41YMT

  • 42YMT

    C-V-P

    1. (Break Even Point; BEP)

    2. ()

    A.

    ()

    ()

    ()

    (

    )

    (

    )

    0

    B.

    BEP ________ ()

    ___F____ 1

    V _P

    ___F____ P

    V _P

    BEP ________

  • 43YMT

  • 44YMT

  • 45YMT

  • ()

    ()

    YMT 46

  • 100

    |91

    1.2.3.

    90|

    81

    1.

    2.3.

    80|

    71

    1. 2.

    3.

    YMT 4747

  • 10%

    1.()

    2.8

    3.6

    4.4

    5.2

    6.0

    7.10

    40%

    40%

    10%

    10%

    ()

    40%

    40%

    100%

    YMT 4848

  • CEOCEOCFOCFOCEOCFO

    1.() 2.()

    3.()

    (CFO

    CFO

    (Chris Liddell; CFO of MicroSoft)

    1. Guard the books.2. Drive Efficiency3. Shape the agenda of the company.

    YMT 49

  • ()

    ()()()

    ()

    50YMT

  • ABCNT$

    % %

    9,000 45.00 6,000 30.00

    3,000 15.00 4,336 21.68

    1,752 8.76 1,664 8.32

    4,248 21.24 2,270 11.35

    11,000 55.00 8,270 41.35

    2,200 11.00 11,730 58.65

    2,432 12.16 9,000 45.00

    1,368 31.84 2,730 13.65

    20,000 100.00 20,000 100.00

    41.35%

    51YMT

    150%

  • D.L. D.M. M.O. F.O. V.O

    ()

    (

    ()

    52YMT

  • FUNCTIONAL INCOME STATEMENTBenchmark Paper Company

    Functional Income Statement

    For a Monthly Volume of 5,400 cartons

    Sales(5,400*$8.00) . $43,200

    Less cost of goods sold: : Direct materials (5,400*$1.00) ...... $5,400

    Direct labor (5,400*$0.25)

    1,350

    Variable manufacturing overhead(5,400*$1.25) 6,750

    Fixed manufacturing overhead 5,000 (18,500)

    Gross margin $24,700

    Less other expenses:

    Variable selling and administrative(5,400*$0.50)... $2,700Fixed selling and administrative. 10,000 (12,700)

    Profit $12,000

    12000 10000 5000 27000 43200540013506750 2700 () 53YMT

  • CONTRIBUTION INCOME STATEMETNBenchmark Paper Company

    Contribution Income Statement

    For a Monthly Volume of 5,400 Cartons

    Sales (5,400*$8.00)..$43,200Less variable costs:

    :

    Direct materials (5,400*$1.00)....$5,400

    Direct labor (5,400*$0.25)... 1,350Manufacturing overhead (5,400*$1.25).......6,750

    Selling and administrative(5,400*$0.50)..2,700 (16,200)Contribution margin.................... $27,000

    Less fixed costs:

    Manufacturing overhead$5,000

    Selling and administrative 10,000 (15,000)

    Profit. $12,00054YMT

  • Sensitivity AnalysisSensitivity Analysis

    Sales (5,400 units) $43,200Variable costs (16,200 )Contribution margin $27,000Fixed costs (15,000 )Profit $12,000

    $8 1.000(3 ) (0.375)$5 0.625

    100 x $5 = $500100 x $5 = $500

    If sales increase by 100 cartons per month, what will

    be the increase in net income?

    $8 $5 $3 Ratio toTotal Per Unit Sales

    55YMT

  • (Value addedCover

    ( MC

    Margin Contribution)

    (Cover)

    /

    100%

    /

    ()

    /

    100%

    56YMT

  • 5757YMT

    1.2.3.4.5.6.7.

  • 5858YMT

    -

    -

    2

  • 5959YMT

    3

  • 60YMT

    ()()

    ()

  • 6161YMT

    --

    ()()

    --

    --

    ()

  • 5W1H & 5W2H

    5W1H

    1 WHY--

    2 WHAT-- 3 WHERE-- 4 WHEN-- ()5 WHO-- 6 HOW-- 7 HOW MUCH--

    62YMT

  • 5W1H & 5W2H

    63YMT

  • Ken Albert(Handbook of Business Problem Solving)

    64YMT

    64YMT

  • 65YMT

    How to Study Cases 5 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 48CEOCFO 51 53 54Sensitivity Analysis 56 58 59 605W1H & 5W2H5W1H & 5W2H 64 65