how to successfully market yourself on social media in just 17 mins a day
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Social media is not a marketing strategy, it is part of your marketing strategy.
The 4p’s of marketing:
● The right product● In the right place ● At the right price ● In front of the right people
Reference Book: Duct Tape Marketing by John Jantsch
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What are some examples of traditional media?Yellow book ad, newspaper ad, radio ad, billboard...
Characteristics of traditional media: ● Polished, approved & proofed● One way communication● Sales tools
Characteristics of social media: ● Real time communication● Two way conversation● Networking tools
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Social media sites are
NETWORKING tools NOT
sales toolsTweet this now!
1. Overwhelm2. Denial3. Overcommitment4. Inconsistency5. Personal vs. professional6. Wasted time7. No interaction = No leads
Social in 17 .com
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