how to survive and thrive during unprecedented times · how to build a winning digital growth plan...

HOW TO SURVIVE AND THRIVE DURING UNPRECEDENTED TIMES

GROWTH OPPORTUNITIES

WHY LISTEN TO ME?• Built two of Australia’s fastest growing companies in their fields.

• Co-Founded Claxon, Multi award winning Digital Growth Agency 2018 Best Social Media Agency of the Year (Auz, Nz)2019 Marketing Excellence, Australian Business Awards2019 Deloitte Fast 50 Rising Stars #20/50

• Client portfolio that collectively produces over $1,000,000,000+ in sales every year

• Directly responsible for tens of millions of dollars in advertising spend over multiple digital advertising platforms, having generated over 2M+ leads in dozens of industries

Visit: claxon.agency or call 1300 438 264

THE 3 MAJOR PILLARS WE WILL COVER

1. 3 NO COST marketing strategies so you stay in business

2. How to STOP PANICKING and think your way through

3. How to build a WINNING DIGITAL GROWTH PLAN to thrive


STICK AROUND


WHAT CATEGORY ARE YOU IN?


NO COST MARKETING STRATEGY 1


GENERATE QUALIFIED LEADS AND MAKE IMMEDIATE SALES USING THE

“INSTANT LEAD FORMULA”


INSTANT LEADS FORMULA


INSTANT LEADS FORMULA 2.0


Let me know below if you are interested? I am (running an event about, giving away, looking to help, offering, starting…)

If you are interested in (finding out more, having access to, taking advantage of)

Just let me know below and ill (get it to you, send you…)

THE SCRIPT


CONVERTING LEADS TO SALES USING LIVE

STREAMING


FACEBOOK LIVE ROADMAP 2.0

PRE The Who, What, Where, When

Resources (Links, Props, People, Audio, Lighting)

(Create a checklist)Syndication

Set upScripts

Go to “POWER LINES” Practice

DURING

POST






Set upScripts


DURING Remember you are only talking to 1 person

Look at the camera and not yourself

Encourage interaction (Post below, Shoutouts, CTA’s)

Recaps important segments depending on show length

It does not matter how many people are live with you

POST






Set upScripts


DURING Remember you are only talking to 1 person

Look at the camera and not yourself

Encourage interaction (Post below, Shoutouts, CTA’s)

Recaps important segments depending on show length

It does not matter how many people are live with you

POST Like every comment Comment where applicable Post show EDIT (Subtitles)Add to your sharing

schedule (Ad to other social platforms)

Send an email to your database


BUILDING MASS AWARENESS AND IMMEDIATE SALES USING “KILLER COMPETITIONS”


10K LEADS 6000 FANS

$60,470 REV 24 HOURS


http://campbellmediagroup.com.au- 1300 GET CMG

$481 > $60,470

344 CUSTOMERS

MANNY CHAT

KILLER COMPETITIONS


WHO WILL THIS WORK FOR?

• Product based businesses

• Service based businesses

• Anyone with anything to sell (What can you offer?)


[BONUS] NO COST

MARKETING STRATEGYVisit: claxon.agency or call 1300 438 264

“THE P2P FORMULA”


30-30-30 MESSAGING STRATEGY


HOW TO STOP PANICKING AND THINK YOUR WAY

THROUGH!Visit: claxon.agency or call 1300 438 264

HOW TO STOP PANICKING AND THINK YOUR WAY THROUGH

1. Base decisions off LOGIC AND FACT

2. BE THE LEADER your business needs you to be

3. Aggressively build your SUPPORT NETWORK for success


BASE DECISIONS OFF LOGIC AND FACT

1. Look at the numbers (Your actual financial position)

2. Where are you seeking information from?

3. Should you be using this time to refine, pivot, or grow and scale?


BE THE LEADER YOUR BUSINESS NEEDS YOU TO BE

1. Support your team

2. Support your clients

3. BUT…..Support yourself first


AGGRESSIVELY BUILD YOUR SUPPORT NETWORK FOR SUCCESS

1. Accountants and lawyers? (what options do you have)

2. Who are your go to experts and advisors (Finance, operations, product, sales, marketing)

3. Who do you need help from right now?


HOW TO BUILD A WINNING DIGITAL GROWTH PLAN TO

THRIVE Visit: claxon.agency or call 1300 438 264

THE 7 STEP DIGITAL GROWTH CHECKLIST


7 STEP DIGITAL GROWTH CHECKLIST1. Working on the right things at the right time (Current core

challenges)

2. Talking to the right person at the right time, with the write message (Audience and market)

3. Finding holes and opportunities in the market (The competitive landscape)

4. Maximising your current lead flow and shortening your sales cycle (Refining your current process)


7 STEP DIGITAL GROWTH CHECKLIST

5. Maximising ROI by measuring performance and adapting to change (Setting success metrics and kpis)

6. Using the right marketing channels and technology (Marketing channels)

7. Setting strict deadlines that produce results (Timelines)


Facebook company

The way brands deal with the crisis now may influence consumers in the future

Taking on COVID-19


49

Adapt your customer communication

Re-imagine marketing strategies Plan the path to recovery

Taking on COVID-19


HERE’S WHAT WE COVERED

1. 3 NO COST marketing strategies you can use now

2. How to think through these times

3. And the EXACT 7 step digital growth checklist you need to take to ensure you thrive


IF YOU CAN DO THESE THINGS, NOT ONLY WILL YOU SURVIVE… YOU WILL THIRVE


READY TO GROW?

1. Go to claxon.agency or call: 1300 438 264

2. Click the [BE HEARD] button and fill out some basic info

3. We will be in touch


@brettcampbellofficial

FOLLOW BRETT & CLAXON

@claxon.agencyVisit: claxon.agency or call 1300 438 264

In just over a decade the social media landscape could tell a tale

eons old. Everyone and everything has something to

say – the cacophony is deafening; it’s growth exponential.

With our ears low to the ground

We listen. We learn. We iterate. We apply.

Confidently partnering with organisations

that need what we’ve learnt, we deliver leading strategy and

performance-based approaches for their digital campaigns.

Our campaigns don’t add to the noise; they cut through it.

We are Claxon. Be heard.

OUR CAMPAIGNS DON'T ADD TO THE NOISE, THEY CUT THROUGH IT.

MANIFESTO

z

ABOUT US

01

WITH OUR EARS LOW TO THE GROUND WE LISTEN. WE LEARN. WE APPLY.

We’re driven by the pursuit of delivering digital

strategy that pushes us to the forefront of

innovation.

Achieving business performance is about

setting strategies around

activities that contribute to the bottom line, digital

performance is no different.

We partner closely with clients throughout the

design and creation of their digital growth

strategies to ensure that driving bottom line

business performance is always front of mind.

OUR WORK

In order to improve The Modern Group’s conversions, our

funnel architecture utilised Facebook’s native lead form

function to streamline the user experience, ultimately

increasing the speed and ease of enquiry completion.

With a follow-up Manychat Messenger sequence, users

could view other product offers

The Modern Group was running, which then entered them

into a lead nurturing brand-education follow-up sequence.

Both of these tactics were designed to increase lead flow,

decrease lead cost and boost reception of The Modern

Group during their sales cycle.

The Problem

A family-owned business established in 1988, The Modern

Group is one of Australia’s largest home improvement

providers, with a name and jingle recognised by most.

It’s product and service offerings include a range of

renovation solutions inclusive of Roof Restorations, Roller

Shutters, Plantation Shutters, Outdoor Blinds om more.

The Solution

Modern Group’s goal was to increase product specific leads

and brand perception in addition to increasing the number

of customer touch points with the brand to boost lead to

sale conversion rates.

1,970% 12k+ 38%Increase in lead flow Leads Generated in 4 months Decrease in lead cost

CASE STUDY: MODERN GROUP

With the new shoe range launch in April, Claxon were able

to increase brand revenue from Google Ads by 506% with

the use of smart creative dynamic remarketing ads,

promotion extensions for search and smart Shopping.

Claxon has elevated Scarletto’s digital approach to include

other platforms outside of social media channels including

Google Ads and LinkedIn advertising, targeting women in

the corporate sector who are a key demographic for the

brand. As a digital growth agency, Claxon is always looking

at how they can increase the potential for their clients to win

through digital channels.

The Problem

Prior to partnering with Claxon, digital marketing efforts by

Scarletto’s were down at the heel. They had not achieved a

satisfactory ROI or growth of the brand in the market.

Scarletto’s campaigns were failing to take advantage of key

opportunities to generate the desired revenue.

The Solution

With Claxon’s digital strategy driving sales from Facebook

traffic and growing revenue for Scarletto’s, the brand was able

to not only increase the volume of sales and overall store

revenue, but also decrease the cost per acquisition of new

customers. This has allowed them to further scale their

advertising budget.

250% 120% 51%Increase in Purchase Volume Increase in New Customers In Google Impression Share

CASE STUDY: SCARLETTO’S

a 152% increase in new customers and a 129% increase in

new customer revenue.

June 2019 saw LIVIN’s biggest-ever month online, with

138% more purchases from returning customers and a 20%

increase in return on investment.

Claxon’s digital strategy team identified new opportunities

for LIVIN in Snapchat advertising.

By expanding to this channel they’ve been able to engage a

younger demographic and attract new customers with

on-brand video ads showcasing LIVIN merchandise and

spreading the brand message that #itaintweaktospeak.

The Problem

Prior to engaging with Claxon, LIVIN’s digital marketing efforts

had failed to drive any significant revenue increase or

organisational growth.

The Solution

Claxon designed and implemented a sophisticated eCommerce

growth strategy to drive exceptional cross-channel performance

for LIVIN. Claxon’s Social Strategy team drove consistent and

impressive growth through these key initiatives. Claxon launched

customer acquisition campaigns that raised awareness of the

brand and activated a cold audience using social proof and

promotional events.These campaigns effectively leveraged

celebrity endorsements and user-generated content to drive

600% 152% 670%Increase in Advertising Spend Increase in New Customers Increase in FB traffic to site

CASE STUDY: LIVIN

The SolutionThe utilisation of inline conversions through the Facebook

pixel allowed for the creation of a hyper-tailored user

journey, where users were retargeted based on their

preferred ‘Purpose of Loan’. This meant when prospects

selected a purpose of loan in their online application (POL),

a custom inline conversion would fire.

If the prospect did not complete the loan application then

they would receive intelligent remarketing content based on

the purpose of loan they selected in the application stage.

This allowed Claxon to speak directly to the customer with

content that supported why they were seeking a loan.

The Problem

Nimble is a leading Australian finance provider using a

sophisticated and automated loan approval process to offer

convenient cash loans.

Nimble were seeking a sophisticated solution to drive

increased online loan applications, while reducing their Cost

Per Acquisition (CPA). In addition they were also looking for

a way to reactivate their significant previous customers

database.

84%Reduction in cost of acquisition

CASE STUDY: NIMBLE

how to survive and thrive during unprecedented times · how to build a winning digital growth plan...

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