how to survive the mobile revolution
TRANSCRIPT
How to survive
THE MOBILE REVOLUTION
600+ algorithm updates / year
Mobile signals
User Experience (May 2014)
Mobile signals
Mobile Usability in GWT (October 2014)
Mobile signals
Mobile-friendly test (November 2014)
Mobile signals
Mobile tag
This update
• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites
BUT WHY?
Mobile signals
171 KW, 441K searches
1100 KW, 438K searches
210 KW, 105K searches
849 KW, 204K searches
369 KW, 322K searches
1784 KW, 587 K searches
320 KW, 146K searches
897 KW, 479K searches
1400 KW, 969K searches
159 KW, 103K searches
635 KW, 163K searches
149 KW, 92K searches
983 KW, 485K searches
736 KW, 136K searches
1150 KW, 331K searches
2000 KW, 1.5 mil searches
134 KW, 83K searches
515 KW, 137K searches
830 KW, 270K searches
93 KW, 48K searches
Responsive web design
Pros-Only one URL-Easier and cheaper to maintain-No need for complicated redirection
Cons-Pages that are fine for desktop may be slow on mobile-Harder to implement on complex websites
Dynamic serving
Pros-Only one URL-Ability to create a fully mobile-centric user experience
Cons-There are 2 sets of HTML files (higher cost of maintenance)-Complex technical implementation -Constant updates of the user agents list
Separate mobile site
Pros-Ability to create a fully mobile-centric user experience-Easier to implement initially
Cons-There are 2 sets of HTML files (higher cost of maintenance)-Needs a subdomain with different configuration-Can be more prone to errors.
The change in visibility score (August vs April)
