how to target the us market
DESCRIPTION
Is your business looking to expand toward the US ? Check out Scott Piro's presentation on what you need to know to enter this difficult, but promising market.TRANSCRIPT
![Page 1: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/1.jpg)
![Page 2: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/2.jpg)
Is the US market essential
for your business?
• Lots of potential in the US market…
• …but it’s crowded, and difficult to penetrate
![Page 3: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/3.jpg)
Research the US Landscape
• Competition• Market potential• Costs of market entry
![Page 4: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/4.jpg)
Adapting Your Product for the US
• Consumer purchase patterns
• Industry norms
• What pivots are needed?
![Page 5: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/5.jpg)
Relocating to the US
• Is it necessary to operate in the US?
• Depends on industry
• For consumer-facing businesses, the sooner the better
![Page 6: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/6.jpg)
US-Centric Appearance
1. Avoid co.il web addresses.
2. US Phone Number with major area code
![Page 7: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/7.jpg)
English Website
• Written or proofread by a native English speaker
![Page 8: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/8.jpg)
How Much Money Will You Need?
• Hiring salespeople
• Relocating employees
• Office space
![Page 9: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/9.jpg)
North American
Marketing Channels
• Develop a North American marketing strategy aligned with business objectives
![Page 10: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/10.jpg)
US Market Penetration
• Multichannel marketing
• Channel testing
• Combine inbound & outbound methods
![Page 11: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/11.jpg)
B2B or B2B2C Strategies
![Page 12: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/12.jpg)
B2B or B2B2C Companies
• Public relations
• Analyst relations
• Search engine optimization (SEO)
• Compelling blog
• Social media strategy
![Page 13: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/13.jpg)
Public Relations
• Think beyond tech blogs
• Goals beyond downloads/new users
![Page 14: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/14.jpg)
Analyst Relations
![Page 15: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/15.jpg)
Search Engine Optimization (SEO)
• Optimizing your website
• Inbound marketing
• Relationship with PR
![Page 16: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/16.jpg)
Blog
• News events for inspiration
• Publish consistently – same time/day (helps w/ SEO)
• Spread out authors among staff
![Page 17: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/17.jpg)
Social Media
![Page 18: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/18.jpg)
• International – senior staff located both in Israel and the US
![Page 19: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/19.jpg)
The Cline Group
• Holistic marketing approach
![Page 20: How to Target the US Market](https://reader034.vdocuments.net/reader034/viewer/2022052601/559439cd1a28ab367c8b46ec/html5/thumbnails/20.jpg)
The Cline Group
• Marketing strategy and execution maps to company’s business goals