how to target your audience just through twitter data
DESCRIPTION
Richard Baxter's clever review of targetting Twitter data to build a profile of how to find your market, media and influencers. Richard Baxter from seogadget at IMUK13TRANSCRIPT
![Page 1: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/1.jpg)
![Page 2: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/2.jpg)
hosted by
The fully-certified Hubspot Gold Partner
![Page 3: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/3.jpg)
Targeting Your Target Audience with Twitter Data
Richard Baxter Founder, SEOgadget.com
![Page 4: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/4.jpg)
The not-very-inbound way to market your site.
![Page 5: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/5.jpg)
![Page 6: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/6.jpg)
![Page 7: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/7.jpg)
![Page 8: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/8.jpg)
![Page 9: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/9.jpg)
![Page 10: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/10.jpg)
That does not work.
![Page 11: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/11.jpg)
![Page 12: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/12.jpg)
Let's do some marketing…
![Page 13: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/13.jpg)
I want to find out where my target market is
![Page 14: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/14.jpg)
I want to find out what they are sharing
![Page 15: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/15.jpg)
I want to know who to contact
![Page 16: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/16.jpg)
I want my stuff to be a success
![Page 17: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/17.jpg)
Who are you
targeting?
What are your target audiences sharing?
Identify + recruit
influencers Be there
Really targeted outreach
![Page 18: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/18.jpg)
How SEOgadget uses #RTO
![Page 19: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/19.jpg)
0
5
10
15
20
25
30
35
40
45
50
Count of Domain
![Page 20: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/20.jpg)
0
5
10
15
20
25
30
Count Of Occurrence
![Page 21: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/21.jpg)
![Page 22: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/22.jpg)
![Page 23: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/23.jpg)
![Page 24: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/24.jpg)
![Page 25: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/25.jpg)
![Page 26: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/26.jpg)
0
10
20
30
40
50
60
70
80
Count of shares
Data: Websites shared by CTOs based in London on the 10th October 2013
![Page 27: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/27.jpg)
0
200
400
600
800
instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co
![Page 28: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/28.jpg)
Authentic websites. Relevant audience.
![Page 29: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/29.jpg)
Those sites are better for SEO, too.
![Page 30: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/30.jpg)
0
10
20
30
40
50
60
70
80
Average Domain Authority
Twitter Shares
Google Search Results
![Page 31: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/31.jpg)
Did you notice we didn’t use Google?
![Page 32: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/32.jpg)
Here's how to do it.
![Page 33: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/33.jpg)
![Page 34: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/34.jpg)
http://seogadget.com/tools/seogadget-for-excel/
![Page 35: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/35.jpg)
Fetch your data.
![Page 36: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/36.jpg)
![Page 37: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/37.jpg)
![Page 38: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/38.jpg)
GO TO: https://dev.twitter.com/apps/new
![Page 39: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/39.jpg)
Find your audience
![Page 40: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/40.jpg)
![Page 41: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/41.jpg)
![Page 42: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/42.jpg)
![Page 43: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/43.jpg)
#MozCon
![Page 44: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/44.jpg)
How do I find out what these people are sharing?
![Page 45: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/45.jpg)
![Page 46: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/46.jpg)
filter:links from:someone OR from:someone else OR from:some other person
![Page 47: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/47.jpg)
So, you just need to build a search query in twitter.
![Page 48: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/48.jpg)
http://bit.ly/followerwonkfetcher
![Page 49: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/49.jpg)
![Page 50: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/50.jpg)
Click run!
![Page 51: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/51.jpg)
![Page 52: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/52.jpg)
![Page 53: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/53.jpg)
Now your analyst can work with the data in Excel.
![Page 54: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/54.jpg)
http://bit.ly/seog48
![Page 55: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/55.jpg)
![Page 56: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/56.jpg)
Know who to contact.
![Page 57: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/57.jpg)
Tweet
Entity Data
User
Followers
Shared URL Domain
Author
Social stuff
![Page 58: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/58.jpg)
#MozCon
![Page 59: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/59.jpg)
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
![Page 60: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/60.jpg)
![Page 61: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/61.jpg)
![Page 62: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/62.jpg)
The results of my own outreach with this data…
![Page 63: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/63.jpg)
0
5
10
15
20
25
30
35
40
45
50
blog
.buf
fera
pp.c
om
blog
.min
djet
.com
te
chcr
unch
.com
in
stag
ram
.com
m
asha
ble.
com
bl
ogs.
hbr.o
rg
adva
nced
-tele
visi
on.c
om
joel
.is
new
s.bl
inkb
ox.c
om
gaw
ker.c
om
vent
ureb
eat.c
om
perfo
rmin
side
r.com
bl
og.li
ft.do
sa
astr.
com
w
orld
obse
rver
onlin
e.co
m
varie
ty.c
om
then
extw
eb.c
om
kottk
e.or
g lif
ehac
ker.c
om
zenh
abits
.net
si
licon
angl
e.co
m
blog
.kis
smet
rics.
com
bl
og.k
ippt
.com
st
rate
cher
y.co
m
ibec
onne
cts.
com
sf
y.co
jo
nyiv
ered
esig
nsth
ings
.ten
.wik
iped
ia.o
rg
onlin
e.w
sj.c
om
scie
nce.
time.
com
cm
o.co
m
brw
.com
.au
twitp
ic.c
om
busi
ness
.tim
e.co
m
read
writ
e.co
m
song
za.c
om
blog
.hub
spot
.com
is
otro
pic.
org
unbo
unce
.com
bl
og.tr
endr
r.com
m
.van
ityfa
ir.co
m
econ
sulta
ncy.
com
m
obile
.sm
ashi
ngm
agaz
iex
p.lo
re.c
om
mic
hael
hyat
t.com
ho
llykl
.new
svin
e.co
m
blog
.cap
wat
kins
.com
el
iteda
ily.c
om
reso
urce
s.lim
elig
ht.c
om
web
succ
esst
eam
.com
la
tinaf
atal
e.co
m
vooz
a.co
m
wro
ngha
nds1
.wor
dpre
sssu
ppor
tops
.co
e27.
co
blog
.con
tent
fore
st.c
om
vide
os.d
igg.
com
jo
bs.b
uffe
rapp
.com
Count of Domain
![Page 64: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/64.jpg)
![Page 65: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/65.jpg)
![Page 66: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/66.jpg)
![Page 67: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/67.jpg)
![Page 68: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/68.jpg)
![Page 69: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/69.jpg)
You want your stuff to be a success.
![Page 70: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/70.jpg)
Don’t ask your colleagues to share your stuff.
![Page 71: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/71.jpg)
Recruit the input of an expert and do the outreach first
![Page 72: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/72.jpg)
![Page 73: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/73.jpg)
![Page 74: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/74.jpg)
![Page 75: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/75.jpg)
![Page 76: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/76.jpg)
Thank you for listening!
![Page 77: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/77.jpg)
makes no warranties, express, implied or statutory, as to the information in this presentation.
![Page 78: How to target your audience just through Twitter data](https://reader033.vdocuments.net/reader033/viewer/2022051611/54b4968e4a7959f2738b4642/html5/thumbnails/78.jpg)
hosted by
The fully-certified Hubspot Gold Partner