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How to Tell a Compelling Story

+Key Focus

Tell a true story that the audience can identify with using powerful visual imagery

Purpose + Audience + Authenticity

Storytelling: the Narrative Arc

+Tell a True Story!

Fact Check: Make sure the story is accurate

Make it about the cause, not about the crusader

Is this your story to tell?

+Identify with your Audience

Make it personal!

Connect it to local trends, popular culture, or current events

Give them a way to connect

+Powerful Imagery

Use Powerful Images

+Purpose

Why are you telling the story?

+The Donor Funnel

Awareness

Engagement

Donation

Audience

+Authenticity

Stay Authentic

+The Narrative Arc

Implementing Action

Climax

Resolution

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Questions?