how to think about disruption
Post on 19-Oct-2014
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DESCRIPTION
Slides from Jeff DeChambeau's guest lecture at the Richard Ivey School of Business on Philosophy, technology, disruption, and what to expect from the future.TRANSCRIPT
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How to think about disruption April 2, 2014
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Jeff DeChambeau
B.A. Philosophy, Western University
Senior Analyst, T4G Limited
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Here we are
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The end of internet jerks big data, social networks, science, Valve, organization design, user experience
Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility
Beware the bananas disruption, technology, Google, Apple, mp3s, record labels, DC++, bananas
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2004
Half-Life, Counter-Strike, Starcraft, Diablo 3, Chess, ICQ, HTML/CSS, Photoshop, Wordpress, FTP, Forums
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One day I heard a story.
2004
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Why tell this story?
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Since 1979 Internet
PC/laptop computers Mobile phones
E-mail DNA testing and sequencing
MRI scans Microprocessors
Fiber optics Office software
Non-invasive surgery Open source software Light emitting diodes Liquid crystal display
GPS systems Online shopping/ecommerce/auctions
JPEG, MPEG, MP3 Microfinance
Photovoltaic Solar Energy Large scale wind turbines
Social networking via the Internet Graphic user interface (GUI)
Digital photography/videography RFID and applications
Genetically modified plants Bio fuels
Bar codes and scanners ATMs Stents
SRAM flash memory Antiretroviral treatment for AIDS
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Since 2011
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Compare
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What’s going on here?
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Past Present (prediction)
We predict linearly
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Past
Present (real)
And miss the future
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Past
Present
Future (prediction)
So we try again
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Past
Present
And miss again Future (real)
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Past
Present
Future What’s going on here?
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Linear predictions no longer work.
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We need to think exponentially.
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Past
Present
Future
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The world is changing faster than ever.
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OK. So?
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Copied thinking
+ Exponential change
Disruption
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2006
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The moral
We mimic the behaviour of others.
This also mimics their thinking.
Change is invalidating old thinking, fast.
Don’t be a monkey.
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Switched from Physics to Philosophy
Well known internet user
Student leadership & residence internet commissioner
2006
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Graduated from Western with a BA in Philosophy
Joined New Paradigm, Don Tapscott’s think tank
Found cool ideas, sold them to big companies
2008
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A case study:
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Problem: Online, people are often jerks.
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The end of internet jerks big data, social networks, science, Valve, organization design, user experience
Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility
Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
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Cool. So?
We can design (and improve) behaviour.
We can capture data like never before.
Feedback is really important.
Go back to basics. (The scientific method!)
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2008
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2011
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T4G in 30 seconds
We design, develop, and implement technology solutions that help our
customers run their businesses better.
Analytics Digital
Marketing Managed Services
Omnichannel Custom
Development
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T4G Research
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We think about the future.
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Today
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The end of internet jerks big data, social networks, science, Valve, organization design, user experience
Codename: Space Mongoose marketing, innovation, IT, consumerization, disruption, open source, agility
Beware the bananas technology, Google, Apple, xn, mp3s, record labels, DC++, bananas
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And?
Spend time, not money.
Incredible tools are free (or cheap).
If you know a better way, prove it.
Don’t ask for permission.
Pick absurd goals.
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One more thing…
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Watch out for WALL-E employment, skills, machine learning, Jeopardy, robots, drones, The Matrix
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Just an issue for manual labour, right?
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Wrong.
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These are your tools to create a better world.
Just remember:
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Pick absurd goals.
Go back to basics.
Don’t be a monkey.
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Thank you!
http://t4g.com http://twitter.com/t4g
http://jeffdechambeau.com
http://twitter.com/jeffdechambeau