how to transform business processes with salesforce apps webinar

How To Transform Business Processes

Troy Sellers

Enterprise Architect

salesforce.com

Stephen Titley

Software Engineer

Entanet International Ltd

Matthew Mills

Head of Software Development


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Housekeeping

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Safe Harbor

CIOs are More Focused on the Business than Ever Before

say the CIO role is more

important to the business

than ever before

85%

Source: CIO Magazine, 2015

But IT Platforms Have Fallen Behind the App Revolution

Front Office Back Office

Customer Centric

Constantly Upgraded

Flexible

10 day cycles

Process Centric

Slowly Upgraded

Rigid

10 year cycles

We Help Customers Transform Their Sales, Service, and Marketing Processes

Sales Service

Marketing

Community

Analytics

Apps

32% Increase in sales

40% Customer

satisfaction

40% Marketing

ROI

+ +

+

39% Customer

retention

+

Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

Why have our customers been so successful?

Flexible, Scalable, Metadata Platform

Workflow Data &

Objects Identity Analytics Collaboration Mobile UI

2,700+ Partner Apps

Largest Enterprise Ecosystem Cloud

Mobile

Social

Data Science

Trusted Multitenant Cloud

Fast App Dev & Customization

Common data model, workflows, and collaboration. Built for desktop and mobile.

Everything is Powered by the Salesforce Platform

Analytics Community Marketing Service Sales Apps Complete CRM

Salesforce1 Platform Recognized as an Enterprise Cloud Platform Leader

#1 Market Share

Magic Quadrant for

Application Platform as a Service,

Worldwide

March, 2015 Analyst: Yefim V. Natis

This includes a graphic that was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.com. Gartner does not endorse any vendor, product

or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as

statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

A LEADER The Forrester Wave™: Enterprise Public Cloud

Platforms For CIOs, Q4 '14

A LEADER The Forrester Wave™: Enterprise Public Cloud Platforms For Rapid Developers, Q4 '14

The Power of the Salesforce1 Platform

Automatic

Upgrades

46 Major

Releases

(3x /year)

Multi-tenant

Infrastructure

Metadata-based

Single Code Base

and Shared

Infrastructure

Open &

Extensible

API-First Architecture

2700+ AppExchange

Apps

Unbreakable

Customizations

Integrations and

customizations

auto-upgraded

6BLines of

Apex Code

500MAPI Calls Per Day,

28 Versions

15MCustom

Database

Tables

12MVisualforce

Pages

Why Salesforce? The Fastest Path from Idea to App

Idea Build App with

modern frameworks

Idea

buy &

setup

hardware

install

complex

software

define user

access

build & test

security

make it

mobile &

social

setup

reporting &

analytics

build

app

Legacy Platforms

App

6-12 Months?

Connected

Desktop/Mobile

Apps

Develop, package and instantly deploy apps

Access rich APIs and frameworks

Code in your favorite language:

Ruby, Java, Apex

Add fields, design layouts, and manage users with

clicks, not code

Point-and-click workflow & business logic

Drag-and-drop reports and dashboards

Now Business and IT Can Innovate Together. Faster.

Program for Advanced Functionality Configuration for Rapid Development

AppExchange - The #1 Business App Marketplace A robust ecosystem of proven business apps and developers

Over 2,600 apps

2.7 million installs

2 million developers

Pre-integrated

Trusted

Reviewed

Companies That Run on Salesforce Go Faster

Coding Productivity

47 %

+

42 %

+

Decrease in IT Costs

Faster Integration

47 %

+

Faster System Testing

46 %

+

Faster Deployment

55 %

+ Faster Configuration

52 %

+

Faster Design

50 %

+

Source: Salesforce Customer Relationship Survey conducted March 2014 - May 2014, by an independent third-party, Confirmit Inc., on 4,100+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

© Copyright Entanet International Ltd 2015

Entanet & Salesforce

Presented by Matthew Mills & Stephen Titley


https://www.linkedin.com/pub/matthew-mills/26/84a/a74

@EntanetMillsM


The world in 1996

• Braveheart was at the cinema

• Prince Charles & Diana got controversially divorced

• Dolly the sheep was cloned

• East 17 & The Spice Girls were at the top of the charts

• Entanet was started...and dial-up Internet was cutting edge!


About Us

• Leading wholesale voice and data communications provider

• Delivering business class solutions via reseller partners

• National, resilient MPLS network

• Only non-BT organisation to have footprint extended to all WBC aggregation points

• Enabled strength and growth in Leased Line and IP VPN solutions



• Organic growth resulted in business process change

• In-house systems were inflexible

• Data silos resulted in poor data quality

• Reporting was painful and confidence in metrics was low

• Loose link between Marketing and Sales team

• Building new processes was slow meaning time to market could be effected

Why Change?


Why Salesforce?

• Automation of Marketing and Sales process and the opportunity to increase links between those teams

• Opportunity to challenge existing business processes

• Centralised view of data

• Improved confidence in metrics

• Scalable platform


Our Project

• Multi-phase approach

• Introduce teams to Salesforce one at a time

• Configure solution where possible

• Customise with code only when necessary

• Fits in with the strategic goal to get core software off premises


Current Usage

• Automated one of our revenue streams over first 2 phases

• First phase concentrated on Marketing & Sales

• Integrated lead nurturing software

• Second phase introduced support using Service Cloud

• Flexible billing integrated

• Phases 3/4 will bring other products onto the platform


Current Usage – Adding Value

• Every employee has a full license

• Encourage use of Chatter for collaboration on business objects in addition to company communication

• Integrated Telephony

• In House Apps • Change Control, Credit Control, Recurring Billing Engine, Customer Survey


Quoting Module

• Bespoke Quoting Module

• Bespoke middleware to handle quote requests

• Using supplier APIs to generate Live Pricing

• Increase in sales efficiency

• Flexible pricing

• Margin calculations with workflow

• Product grouping

• One click quote object generation


Quoting Module


Future Phases

• Move remaining products onto Salesforce platform

• Provide consistency across service offerings

• Increased flexibility in billing options

• Added value development

• External communities


Questions?

DEMONSTRATION

Register for the Sales Force World Tour @ London ExCel on May 21st, 2015

https://www.salesforce.com/uk/events/details/london/register/

Attend the Platform Keynote with Ocado + a range of other Platform and Salesforce sessions

Explore developer resources

Free Developer Account @ https://developer.salesforce.com

Try Trailhead @ https://developer.salesforce.com/trailhead

Attend additional webinars – Lightning Connect Webinar @ 1000 GMT on May 14th, 2015

Register @ https://www.salesforce.com/uk/events/details/lightningconnect-webinar-14-05-2015/

Additional Opportunities to Learn More About the Platform

Next Steps



https://developer.salesforce.com

https://developer.salesforce.com/trailhead

https://www.salesforce.com/uk/events/details/lightningconnect-webinar-14-05-2015/










Thank you