how to turn pigeon poop into seo gold

Andrew Shotland

President, Local SEO Guide

www.localseoguide.com

@localseoguide

http://www.localseoguide.com

searchmarketingexpo.com

@localseoguide #SMX #23D



Local Packs Still Missing On Valuable Real

Estate



But Long Tail Rankings Continue to

Grow

Sample Local Real Estate Agent Site



Local Directories Still Hanging in There…



Increase in Localized Organic Results?

User Location

= Pleasanton, CA

User Location

= Los Angeles, CA



Carousels/7 Packs Giving Way To Fanny Packs

1,300 Locations

0

5,000

10,000

15,000

20,000

25,000

30,000

3 Pack Exists -

Total:

Non-3 Pack -

Total:

Total

December 15, 2014

January 14, 2015



It’s a Beautiful Day in the Neighborhood…



Would You Be Mine…Could You Be Mine?

Costa Mesa, CA East Side Costa Mesa, CA



Costa Mesa, CA East Side Costa Mesa, CA

Won’t You Be My Neighbor?



Increase in One Boxes?



So What’s Working?



Content + Citations + Links: Focus Traffic on Location Pages

+35% 1/14-1/15

+65% 1/14-1/15

+200% 1/14-1/15

Multi-Location Moving Co. Site Organic Traffic – All Pages

Multi-Location Moving Co. Site Organic Traffic – All Pages Excluding Home Page

Multi-Location Moving Co. Site Organic Traffic – Location Pages Only

100+ % increase in organic leads & 50%+ increase in organic conversion rate!



Fixing Dupes Still Works!

Fixed Em!

113 Keywords in 39 Geos



Service Area Page Content

How To Rank Outside of Your Physical Location in Google Local

http://www.localseoguide.com/how-to-rank-outside-of-your-physical-location-in-google-local



“Organic” Still Can Trump “Local”!



And of Course, SPAM…

So Don’t Get Creeped Out!



Don’t Miss Our Next Exciting Episode!

how to turn pigeon poop into seo gold

Marketing