“how to turn your blog posts into an amazon best-selling ebook”
DESCRIPTION
Leadership Consultant, Blogger and former corporate executive Lisa Petrilli shares her story of how she turned a blog post series into an Amazon “Hot New Release” and kept it at the top of Amazon charts for months afterward. She will share her: 1. eBook launch process 2. Secrets to Amazon success 3. Bonus: secret to business and career success, which propelled her eBook’s success Don’t miss this very unique session!TRANSCRIPT
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How to Turn Your Blog Posts into an Amazon
Best-Selling eBook(Discover Your Amazon Bestselling eBook Story
Through Mine…!)
Jim F. KukralDigitalBookLaunch.com
@jimkukral • #cmworld
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Secrets of Amazon Success
eBook Launch Process
Book marketing tips
http://www.flickr.com/photos/smcgee/
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My Story…
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My Story…
$35k crowdfunding
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My Story…
Downloaded over 30,000 times
Generate 3-5 leads a day
Increased my consulting fees x3
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STOP BLOGGING!!!!!!
Just kidding, or am I?Blog or book will do more for you?How much time do you spend
“blogging”?Do both! Why not?Blog to book!
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Secrets to Amazon Success Title: Think key words & Amazon
categories Price: Between $2.99 & $9.99 Formatting: It’s not so hard Cover Image: Make it stand out! Reviews and Likes are Important Research the competition
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Key Word:Introvert
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Amazon Pricing Price: Between $2.99 & $9.99 to
get higher (70%) royalty & be eligible for Kindle promotions
Non-fiction: start high Adjust, adjust, adjust Don’t price too low, people think
it’s not worth it
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Amazon Formatting Must be done correctly for links to
work and for Amazon to accept it, same with B&N, iBooks…
Not rocket surgery Pressbooks.com Scrivener
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Cover Image Professional Want to be taken seriously Set the right tone (who’s buying
it?) Appeal to men & women if
applicable Make your name fully visible!
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Imagery: Pick the rightImage
What does it mean?
Does it jump?
Don’t pay too much!
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Amazon Reviews As many as possible You want a few 4’s to be credible Don’t take the negative reviews
personally You want the 5’s to be at the top
in “Most Helpful” You want most recents to be high
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Launch Process Goal: “Hot New Release” &
“Bestseller” Book marketing starts at book
conception Hollywood trailer Use social media Build email list Launch!
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I Asked Friends Colleagues Networks Other authors Guest Posting, Hosting, Blog, Like, Review…
…I Always Try to Say “Yes” When Asked
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Launch Keys Big push 1st day & 1st week to get into “HNR” Focus on podcasts and interviews Guest blogs ran that week Make sure it’s available everywhere Thanked everyone, Personally responded to
everyone who emailed Countless hours responding to comments Write more books!
