How to unleash the creative mind

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This presentation consists of knowledge found in different academic research paper and journal articles about creativity and brain research.

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  • how to unleash the creative mind
  • many people perceive creativity as something that is genetic and which is not accessible for everyone.
  • creativity, however, is probably the most natural thing that can be found in every single person.
  • although, it doesnt come naturally to use your creative mind
  • everyone can unleash the brains creative potential.
  • and using the right tools will help you to succeed in creative expression.
  • Robert Epstein, found that there are four core competencies of creative expression. Robert Epstein, senior research psychologist at the American Insitute for Behavioral Research and
  • 1 new ideas # preserve your
  • 2 interesting people # surround yourself with
  • 3problems # tackle through
  • 4knowledge # expand your
  • and using the right tools will help you to succeed in creative expression.
  • tools alone, however, are not sucient if you want to innovate!
  • maximizing creativity can be achieved through various habits and actions.
  • Evangelia G. Chrysikou, proposes a few measures that can help to maximize creativity and innovation. Evangelia G. Chrysikou, assistant professor of psychology at the University of Kansas
  • 1 expert # become an
  • sometimes a solid knowledge base will help you to connect the dots.
  • 2 environment # observe your
  • observing may help to increase your absorptive capacities.
  • 3audience # know your
  • you cant just ask customers what they want and then try to give that to them. by the time you get it built, theyll want something new. Steve Jobs
  • 4comfort zone # step out of your
  • curiousity about life in all of its aspects, I think, is still the secret of great creative people Leo Burnett
  • 5work alone # be willing to
  • but dont always work on your own. start the creative process by establishing a solid base for yourself.
  • 6outsiders # talk to
  • because sometimes you get hung up on irrelevant, wrong or unnecessary things.
  • 7fun # have
  • 8mind wander # take a nap & let your
  • dont think. thinking is the enemy of creativity. Its selfconscious and anything selfconscious is lousy. you cant try to do things. you must do things Ray Bradbury
  • 9break # take a
  • & enjoy yourself or get involved in other activities to provide new stimulus to your brains.
  • 10yourself # challenge
  • when something exceeds your ability to z understand how it works, it sort of becomes magical Jonathan Ive
  • these 10 measures, may help you to boost your creativity and innovation!
  • but remember
  • failing one of the above is not a sign of a lack of creativity or innovativeness.
  • the creative individual thinks of failure as a new opportunity John Houtz - psychologist and professor at Fordham University
  • image credits slide 21 http://www.apfelearth.com/wp-content/uploads/steve-jobs-1.jpg slide 23 http://upload.wikimedia.org/wikipedia/en/b/b2/Leo_Burnett.jpg slide 30 http://scheincommunications.com/why-ray-bradbury-had-noidea-what-he-was-talking-about/ slide 34 http://d.fastcompany.net/multisite_les/codesign/imagecache/1280/ poster/2012/10/1671131-poster-1280-jony-ive.jpg