how to unleash the creative mind

many people perceive creativity as something that is genetic and which is not accessible for everyone.

creativity, however, is probably the most natural thing that can be found in every single person.

although, it doesnt come naturally to use your creative mind

everyone can unleash the brains creative potential.

and using the right tools will help you to succeed in creative expression.

Robert Epstein, found that there are four core competencies of creative expression. Robert Epstein, senior research psychologist at the American Insitute for Behavioral Research and

1 new ideas # preserve your

2 interesting people # surround yourself with

3problems # tackle through

4knowledge # expand your

and using the right tools will help you to succeed in creative expression.

tools alone, however, are not sucient if you want to innovate!

maximizing creativity can be achieved through various habits and actions.

Evangelia G. Chrysikou, proposes a few measures that can help to maximize creativity and innovation. Evangelia G. Chrysikou, assistant professor of psychology at the University of Kansas

1 expert # become an

sometimes a solid knowledge base will help you to connect the dots.

2 environment # observe your

observing may help to increase your absorptive capacities.

3audience # know your

you cant just ask customers what they want and then try to give that to them. by the time you get it built, theyll want something new. Steve Jobs

4comfort zone # step out of your

curiousity about life in all of its aspects, I think, is still the secret of great creative people Leo Burnett

5work alone # be willing to

but dont always work on your own. start the creative process by establishing a solid base for yourself.

6outsiders # talk to

because sometimes you get hung up on irrelevant, wrong or unnecessary things.

7fun # have

8mind wander # take a nap & let your

dont think. thinking is the enemy of creativity. Its selfconscious and anything selfconscious is lousy. you cant try to do things. you must do things Ray Bradbury

9break # take a

& enjoy yourself or get involved in other activities to provide new stimulus to your brains.

10yourself # challenge

when something exceeds your ability to z understand how it works, it sort of becomes magical Jonathan Ive

these 10 measures, may help you to boost your creativity and innovation!

but remember

failing one of the above is not a sign of a lack of creativity or innovativeness.

the creative individual thinks of failure as a new opportunity John Houtz - psychologist and professor at Fordham University

image credits slide 21 http://www.apfelearth.com/wp-content/uploads/steve-jobs-1.jpg slide 23 http://upload.wikimedia.org/wikipedia/en/b/b2/Leo_Burnett.jpg slide 30 http://scheincommunications.com/why-ray-bradbury-had-noidea-what-he-was-talking-about/ slide 34 http://d.fastcompany.net/multisite_les/codesign/imagecache/1280/ poster/2012/10/1671131-poster-1280-jony-ive.jpg