how to upcycle content for maximum mileage

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    HOW TO UPCYCLE CONTENT FOR MAXIMUM MILEAGEWork smarter by leveraging your content to work harder for you!

    Salma Jafri

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    a situation in which one event causes a series of other events to happen

    The Ripple Effect

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    Concentric Circles of Influence

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    Concentric Circles of Influence

    Core Content

    Upcycled Content #1

    Upcycled Content #2

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    when ripples reinforce each other in geometric progression

    The Cumulative Ripple Effect

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    1. The Ripple Effect

    2. Whats Upcycling?

    3. My Upcycling Strategy

    4. How the Pros Upcycle Content

    5. Tools That Aid Upcycling

    6. Your Upcycling Strategy

    Q&A

    AGENDA

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    2 WHATS UPCYCLING?

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    Upcycling isto convert content into multiple formats for

    the purpose of adding value and bringing that piece of content into circulation again.

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    Whats Recycling?

    Recycle / ReuseTake something old

    and re-use it instead oftrashing it

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    Recycle / Reuse UpcycleTake something old

    and re-use it instead oftrashing it

    Take something oldand create something new

    that is equally or more valuable

    Hows Is Upcycling Different from Recycling?

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    RECYCLING DELAYS TRASH UPCYCLING PREVENTS TRASH

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    New Format

    New Platform New Medium

    New Audience

    New Vertical

    UPCYCLING

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    1. Allows you to focus on creating your best content

    2. Its super fabulous for SEO

    3. Gives you extended reach

    4. Perfect for extended visibility without being annoying

    5. Respects your audiences learning style

    How is Upcycling a Work-Smarter Strategy?

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    UPCYCLING ENABLES YOU TO 10X YOUR CONTENT,

    INTELLIGENTLY

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    3 MY UPCYCLING STRATEGY

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    YouTube

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    Blog Post

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    Instagram

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    Instagram

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    Email

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    FAQs

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    CREATE SOMETHING SO GOOD THAT YOU KEEP

    ASKING YOURSELF WHAT ELSE CAN I DO WITH THIS?

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    Types of Content that Can be Created using UPCYCLING

    Blog Posts

    Videos

    Podcast/Audio File

    Images

    Email / Newsletter

    Autoresponder Sequence

    Lead Magnet

    Content Upgrade

    Challenge or Contest

    Ebook

    Presentation

    Live Video

    Interview

    Online Course

    Workbook

    Speech

    Webinar

    Guest Post

    (an inexhaustive list)

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    Evergreen

    Series

    Authority

    What Type of Content is Best Suited to be Upcycled?

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    Fads or short-term content

    Current news and trends

    Disjointed content that has no central theme

    What Type of Content is NOT Well-Suited to be Upcycled?

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    Dont Confuse UPCYCLING with Distribution or Promotion!

    Upcycling falls under smart content creation

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    Core Content Formats / Platforms / Audiences

    Distribution Channels

    Blog Post Presentation SlideShare

    Video YouTube

    Podcast SoundCloud

    Image Instagram

    Upcycling happens here

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    1. I will sound repetitive (and possibly spammy)

    2. I will be creating duplicate content

    3. Ill get bored working on the same topic

    TOP UPCYCLING CONCERNS

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    Introducing the Dressing Up Strategy!

    How to dress your content for success

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    The Dressing Up Strategy

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    Saves you time

    Saves you money

    Saves (creative) space

    Gives you a slightly new look everytime

    TheDressing Up Strategy

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    4 HOW THE PROS UPCYCLE

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    Build an app

    Elicit different emotions

    Design a board game

    Run a physical contest

    Create quizzes

    Interactive content

    Extreme examples of upcycling

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    Youre thinking about it all wrong, mister

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    HOW DO YOU KNOW IF YOUVE UPCYCLED

    SUCCESSFULLY?

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    UPCYCLED CONTENT SHOULD HOLD ITS OWN AS

    A STANDALONE PIECE

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    5 TOOLS THAT AID IN UPCYCLING

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    6 YOUR UPCYCLING STRATEGY

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    Resources

    Frequency

    Budget

    Audience

    Your upcycling strategy will depend on your

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    YOU CAN EITHER:

    Stitch Pieces Together (addition)

    OR

    Break Them Down (division)

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    WHEN UPCYCLING, THINK ABOUT THE ENTIRE

    LIFECYCLE OF YOUR CONTENT

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    How to Get Started with Upcycling1. Plan

    serialized content

    2. Look at your most popular (old) content

    3. Develop a weekly authority post or other comprehensive content that you

    can upcycle into 5-7 pieces

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    How to Get Started with Upcycling

    4. Extract data from content to turn into visuals, graphs, or charts

    5. Create images from the content using quote cards and memes

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    How to Get Started with Upcycling

    6. Create/edit short video content for Instagram, Facebook, Twitter, etc

    7. Record live video expanding on existing content and ask for audience input

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    How to Get Started with Upcycling

    8. Create content upgrades and/or lead magnets from existing content

    9. Interview someone on the topic or get interviewed!

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    How to Get Started with Upcycling

    10. Create a presentation

    11. Hold a webinar

    12. Create a challenge/

    contest

    13. Create an online course

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    How to Get Started with Upcycling14. Compile topics into an ebook or book

    15. Invite others & hold a

    telesummit

    16. Write a guest post

    17. Make an infographic

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    The 7 Types of Content you SHOULD Upcycle To

    Audio

    TextImage Bite-Sized

    Content

    EmailVideo

    Conversations

    CoreContent

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    The 7-Day Upcycling Plan

    Download The 7-Day Upcycling Plan:http://www.salmajafri.com/upcycler

    The 7-Day Upcycling Plan

    Content Day 1

    Day 2

    Day 3

    Day 4

    Day 5

    Day 6

    Day 7

    Core Content (YouTube Video)

    !

    Blog Post (video transcript)

    !

    Email (Intro + Video embed)

    !

    Thumbnail Image (video still)

    !

    Content Upgrade (PDF)

    !

    Tweet 1 (link only)

    ! !

    Tweet 2 (link + image)

    ! ! !

    Tweet 3 (RT) ! Tweet 4 (link + image)

    ! !

    Audio/Podcast ! Instagram Post (thumbnail)

    !

    Instagram Post (Quote Card 1)

    !

    Instagram Post (Quote Card 2)

    !

    1 Min Instagram/Twitter Video

    !

    Facebook Page Post

    !

    Facebook Group ! Publish on LinkedIn

    !

    Answer on Quora ! Syndicate It ! Guest Post ! Publish on Medium ! Publish in a closed group/forum (e.g. Inbound.org, LinkedIn Groups, Warriorforum, Subreddit, discussion forums)

    !

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    MARKETING IS AN EXPENSE; CONTENT IS AN ASSET

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    THANK YOU!Q & A

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    Connect with meDownload my 7-Day Upcycling Strategy Plan:http://www.salmajafri.com/upcycler

    Email me after the conference:hello@salmajafri.com

    Subscribe to watch my weekly videos:http://www.salmajafri.com/subscribe

    http://www.salmajafri.com/upcyclermailto:hello@salmajafri.com?subject=http://www.salmajafri.com/subscribe