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How to Use AdWords to Get More Tourism Customers

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How to Use AdWords to Get More

Tourism Customers

The result …

Page 4: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Online marketing can feel…

AdWords

Page 9: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Highly Targeted

Keyword Planner: Average monthly searches from Australia

Page 15: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

“things to do in Hamilton”

From Australia: 470

From Auckland: 880

Page 16: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Page 17: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

“things to do in Hamilton”

From Australia: 470

From Auckland: 880

From Hamilton: 1300

Page 18: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Page 19: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

How AdWords is structured…

Page 20: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

aig

AdGroup

Ads

Keywords

Page 21: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

Page 22: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

Page 23: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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AdGroupAds

Keywords

AdGroupAds

Keywords

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Keywords

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Ads

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

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Keywords

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Keywords

AdGroupAds

Keywords

AdGroupAds

Keywords

Page 24: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Highly Measurable

Page 25: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Page 26: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Display Ads / Remarketing

Page 27: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Page 28: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

Overall Strategy

Get Found

•AdWords

•Display Ads

Remind Them

Measure Optimise

Local, National and International

Page 29: How to Use AdWords to Get More Tourism Customers · AdWords. Highly Targeted. Keyword Planner: Average monthly searches from Australia “things to do in Hamilton” ... PowerPoint

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