Traffic estimation is a good indicator whether a particular Adwords keyword is driving traffic to your site or making conversions at all. Taking advantage of

Adwords traffic estimator can help you determine and organize the workflow of your search engine marketing strategies. Below are other advantages in using the

Adwords Traffic Estimator.

•Helps build dedicated web content using a group of keywords •Updates landing pages•Organizes keyword groups by segmenting them into unique smaller sub-groups•Designate and review negative keywords •The Importance Of Keyword Grouping

Reference: Google Adwords Account

Before we can delve into understanding adwords traffic estimator, let us first have a quick vocabulary session.

•Clicks – pertains to the estimated number of people who have clicked (or who will click) on your Google ad.•Impressions – pertains to the number of estimated people to which your ad was shown to (or will be shown to). •CPC or cost per click – is the amount or cost of each user click of your Google ad. It is also referred to as Pay per Click or CPC.

You can only access the Adwords Traffic Estimator when you are logged on to your Google Adwords Account. Click on the Traffic Estimator under the Tools and Analysis Drop down column.

Start by changing the location of your search to your targeted market. In our example, we are targeting Australia. Then enter your desired keywords or if you have plenty of keywords, you can upload a CSV file only. Once done adding or uploading keywords, click get estimates.

After that, you will be given a new page with a graph. This graph, by default shows you the cost of traffic estimates per click. If you want to see the traffic estimates per impressions or cost, just click on the button on the right hand side of the graph.

Basically, the graph will give you an idea how much it would cost (for the particular keyword group you have entered) to

get a certain amount of impression or click. Or, you could likewise see how much impression or clicks would give you

with a specific CPC.

You can hover your mouse on the green line of the graph to give you point by point detail as you increase or decrease a factor like cost, impressions or

clicks.

If you look at the screenshot below, when I hovered my mouse at the Max CPC A$7.03, I got the following values: clicks 56.97, Impressions 1,525 and cost A$192.50. This means that an estimated 56 people have clicked on my

ad and have visited my site. A 1,525 impressions would mean that my ad was ‘seen’ by that number of users.

While the Max CPC means that this is the highest cost that I will pay for each ad clicked by an internet user. This also means that some CPC is lower than AUD7.03. That is why the total cost of my advertisement for the day is

AUD192.50 which is not equal to $7.03 x 56.97 clicks (A$400.50).

If you already know the budget you can allot for your adwords, you can easily get a more detailed scenario. Do this by filling up your Max CPC

budget and your daily budget on the box provided under the graph. As an example, my daily budget is AUD 20.00 and the Max CPC is AUD 10.00 and

then click ‘see estimates’.

Each of the keyword you included in the adwords traffic estimator is given detailed information like number of clicks, impressions, average position, click

through rates and average pay per click on a per day basis. With this tool you can easily assess if you have the right combination of keywords that would give you

more traffic for money or simply to achieve your SEO goals.

What are you waiting for? To get the most out of Google Adwords Account, pick up the phone,

give us a ring at 1300-76-00-84

or visit our website www.findyouridealcustomers.com.au