Instagram | Ads

Instagram Ads What’s new? q  Instagram carousel ads with “Shop Now”, “Learn More” & “Sign Up” buttons that

link outside the app. q  Targeted based on demographics: age, gender & interests pulled from Facebook. q  Sophisticated API for automated managing, tracking & measuring of Instagram

ads.

Why should a brand use Instagram ads? q  Reach highly engaged younger audiences with content that allows deeper

engagement off the Instagram platform. q  Instagram has run 475 campaigns to-date with ad recall 2.9x higher than Nielsen

Brand Effect’s norms for online advertising. Brands that trialed Instagram ads included The Gap, Disney, Electronic Arts & Taco Bell.

q  Allows full integration of the channel with the brand's social CRM strategy, moving Instagram from an awareness only touchpoint to the end of the purchase funnel.

q  Demonstrate the value of a brand's Instagram presence beyond engagement on the platform, through number of clicks (consideration) & cost per conversion.

q  Personalization of organic content based on advanced analytics from ads which will show higher consideration from the Target Audience through A/B testing.

How should brands use Instagram ads? q  Focus on quality content that integrates with Instagram experience & drives one of

these actions: Shop Now, Book Now, Download, Learn More & Sign Up. q  Ask your marketing software provider when Instagram ad integration will be

available. Salesforce & Nanigans are already in the works! q  Learn more: https://business.instagram.com/advertising/ or ask us

social@ogilvy.com

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