how to use landing pages to get more leads
DESCRIPTION
When your driving paid traffic to your website from PPC, email marketing, social media - you want to get the maximum from this traffic. This presentation uncovers some of the do's and donts of how you can get more form your landing page and increase your conversions. Read more about landing pages here http://bit.ly/landingpagetipsTRANSCRIPT
Landing Pages
How to get more leads from the right landing page
What is your goal?
What you want users to do?
What is your goal?
• Lead generation• Sell Something• Data Collection
We want Traffic
Traffic will come..
..and hit the wall
Where do you click? – Lost!
Seriously?
Google Doesn’t Read Images
Features or Benefit?
Less is More
How do you get through this captcha?
Thank You Page Url
http://leadsdubai.com/thank-you
Same Page Thank You url
New Page Thank You url
User Privacy Policy
Landing page on which Device?
nielson research
F
Eyeballs Matter
Metrics to keep in mind
• Goal / Conversion Rates• Bounce Rate• Time on Page• No of Pages per visit• User Flow
Live Chat increased our leads
A/B Testing
A/B Testing
In-Page Analytics
Is your landing page converting?
• Conduct some online surveys • Analytics Content Experiments are available in
Analytics and are free.• Make sure you have enough data when you’re
testing!
UnbouncePage SpeedWoorank
Making of a Good Landing Page
1. Concise Headline2. Tag line3. Use Images / Videos4. Clear call to action5. Incentives – why they should sign up?6. Testimonials builds trust
RESOURCES• http://visualwebsiteoptimizer.com/features.php• http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/• http://www.clicktale.com/• http://www.crazyegg.com/#.• http://unbounce.com/landing-page-examples/8-lead-gen-landing-pages-for-sales/• http://unbounce.com/landing-page-examples/12-beautiful-landing-page-templates-design/• http://unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates/• http://blog.kissmetrics.com/webinars/• http://visualwebsiteoptimizer.com/split-testing-blog/landing-page-mistakes/• http://searchengineland.com/3-must-dos-for-landing-page-testing-176740 • http://www.webdesignerdepot.com/2012/11/30-great-places-to-land/• http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-des
ign-examples/
• http://unbounce.com/landing-page-examples/landing-page-love-or-heartbreak-10-critiques/• http://conversionxl.com/21-ways-youre-screwing-up-your-landing-pages-and-what-to-do-about-
it/
• http://developers.google.com/speed/pagespeed/insights/
Thank You
Mukesh [email protected]
www.leadsdubai.comhttps://plus.google.com/+Leadsdubai
050 – 3047470