how to use laser targeted language for maximum effect
Post on 16-Apr-2017
Embed Size (px)
Surgically Precise Language
Surgically Precise Language
I used to eat a lot of fast food.
I would usually get a big sack of something once a week, and eat it while watching my favorite TV show.
Often times, I would have a hard time deciding.
After all, with so many fast food places to choose from, all with their own unique specialty, it was hard.
Do I want burgers, or tacos?
A big foot-long, or a deep dish?
I know, heavy stuff!
This, however, IS one of the iron-clad, inescapable rules of economics.
If you want THIS, you can't have THAT.
Everything costs something.
Time, money AND opportunity. These are appropriately called "opportunity costs."
It's also one of the main, deeply unconscious reasons a lot of guys have trouble committing.
If you choose HER, you're also deciding that EVERY OTHER GIRL on planet Earth is off limits.
It's also why our brains get so confused.
See, a long, long time ago, we had a decision to make.
Our brains could be really, really fast, or really, really accurate.
But NOT both.
And if we DID decide to evolve both (a super FAST and super ACCURATE) brain, we would have had to pay for it somehow.
As it is now, our brains take up a LOT of calories.
If it were fast AND accurate, it would take up a lot more.
Which means we'd have to eat more.
Which means our bodies would be shaped a lot differently. Which means we might not have survived!
So here we are, with pretty FAST brains, that are also pretty inaccurate.
Most of the time, the thoughts we think, the words we use are NECESSARILY vague.
We leave out a LOT of information.
If you asked me what I did last night, I would say something like, "I made something to eat, read a few blogs, and watched a movie."
There is a LOT of information I'm leaving out.
If I told you EVERYTHING in excruciating detail, not only would you be bored to tears, but it would take FOREVER!
Normally, this is "good enough."
People have some random ideas, spit them out with some random words, that are necessarily vague.
We sort of understand what each other is saying, at least "good enough" to get what we need.
But just stop and think, for a minute, if you cooked dinner the way you spoke.
You reached in the fridge, grabbed some stuff that looked "good enough," threw them in some kind of cooking device, for "long enough," and then ate it.
So long as the base ingredients were what your body needed, you would be OK.
But as I'm sure you know, you can do a lot better than just "good enough."
Just like you can take the time to become a master chef, you can take the time to become a master communicator.
Instead of randomly choosing words and ideas, you can choose them with surgical precision so people will think whatever it is you are talking about is AWESOME.
So much they'll be begging for you to continue, and will be much more likely to do whatever you ask them to.