how to use linkedin as a businesss
TRANSCRIPT
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By: Bridgette Gigear, Eddie Fennimore, Keith Mader, and Jennifer
Mui-Chan
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LinkedIn Company and Background
• A professional networking site used by both individuals and businesses
• 150 million members build upon their professional network and manage their own professional identity
• Started in 2002 but wasn't officially launched until May 5, 2003
• Every Fortune 500 company from 2011 has executives as members on LinkedIn
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Discussion Question
• Brand Awareness?
• Target Customers, Distributors, Bloggers, etc?
• Promotions?
How can LinkedIn be used to leverage your client?
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LinkedIn Advantages
1. Using LinkedIn as a Promotional Tool2. Integration of LinkedIn With Other Media
Platforms3. Using LinkedIn to Build Brand Awareness 4. Using LinkedIn to Drive Traffic5. Using LinkedIn to Build Targeted
Relationships
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Using LinkedIn as a Promotional Tool
• Businesses can also purchase advertising space on other profile accounts to better maximize customer reach
• LinkedIn can be used as a way for businesses to fundraise as well as a way to find potential investors
• It's a great location to promote an event• Creating LinkedIn Ad Campaigns• Utilizing Events to Engage Clients
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Integration of LinkedIn With Other Media Platforms
• On products page, there is a location for posting YouTube videos that can link to the company YouTube page.
• LinkedIn allows businesses to enter keywords into their summary pages on their profile.
• LinkedIn can be synced with Twitter to update statuses.
• Import your WordPress, TypePad, Movable Type, Vox, WordPress.com, WordPress.org, Blogger, LiveJournal blog feed to your profile.
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Using LinkedIn to Build Brand Awareness
1. Employees contributing to conversations/ forums. “Brand Advocates”
2. Company Pages/ Brand Pages.3. User recommendations for products.
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Using LinkedIn to Drive Traffic
Link to your company website via:• 1) Employee profile pages• 2) Company Pages• 3) Conversation/ Forums• 4) Recommendations • 5) News Feed for followed companies
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Using LinkedIn to Build Targeted Relationships
• Allows companies to research on prospective clients, current product users, and monitor chatter in applicable group message boards.
• It's often important to develop relationships with distributors and distributor representatives.
• Using Groups to Connect with People
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• How can LinkedIn be used to leverage your client’s:
• Brand Awareness?
• Target Customers, Distributors, Bloggers, etc?
• Promotions?
Questions?