how to use linkedin to launch your career
TRANSCRIPT
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER@jillianbowen
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
THE WORLD’S LARGESTPROFESSIONAL NETWORK
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
WHY?
744 Connections
12,468,427 Professionals
in your network
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
WHAT CAN YOU DOWITH LINKEDIN?
BUILD A POWERFUL
PROFILE
STAY INFORMED
GET CONNECTED
BUILD YOUR PERSONAL
BRAND
BUILD A POWERFUL PROFILE
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
BUILD A POWERFUL PROFILE
Professional headshots generate more profile views and drive higher engagement.
Your headline is the first thing people read. Capture attention and if you are jobseekingdescribe the role you are looking for.
List your jobs, including part-time ones, including accomplishments. Upload photos, videos or presentations.
Describe what motivates you, what you’re skilled at and what you’re looking for next.
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
BUILD A POWERFUL PROFILE
If you’re still studying provide an anticipated completion date.
Volunteering is often seen as just as valuable as paid work.
Add at least five key skills that your connections can endorse you for.
Don‘t be shy when it comes to relevant honoursand awards.
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
BUILD A POWERFUL PROFILE
Optimise for search with keywords:Check job listings if you are unsure which keywords are important in your profession.
Get recommendations:Ask managers, lecturers or classmates.
Create a custom URL: Just search “Customizing Your Public Profile URL” in the help centre for more information.
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STAY INFORMED
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
STAY INFORMED
Be inspired by the top 500 thought leaders.
Stay informed with channels relevant to your profession.
Get your news in one feed from top publishers.
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
STAY INFORMED
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
STAY INFORMEDFind and join LinkedIn Groups:Look for groups relating to your industry, function and career interests to stay up to date on trending topics and news.
Follow CompaniesLearn directly from industry leaders and best-in-class brands by following them on LinkedIn and getting their updates in your feed.
TIP:Before an interview or important meeting, make sure you are following the company on LinkedIn – they may check!
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GET CONNECTED
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
GET CONNECTED
Click on ‘People you may know’ on the home page.
Check who’s viewed you in case you want to connect.
Upload and sync your contacts.
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
GET CONNECTED
Connect with a broad range of contacts:It’s not just who you know, but who they know too.
Reach out to alumni:Use your university page to sort alumni by function, location and current company.
Search on LinkedIn:Use keywords and filters like location and industry to find the right connections.
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BUILD YOUR PERSONAL BRAND
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
BUILD YOUR PERSONAL BRAND
DAILY
• Review your feed
• Post an update
• Comment, like and share
WEEKLY
• Connect with new contacts
• Participate in a LinkedIn Group discussion
•Review who is viewing your profile to ensure you are attracting the right audience
MONTHLY
• Review and update your profile, adding rich content to showcase your most recent work
• Get colleagues or established connections to recommend you
• Touch base with important contacts in your network via InMail
HOW TO USE LINKEDIN TO LAUNCH YOUR CAREER
BUILD YOUR PERSONAL BRAND
Link to your personal communications:Embed your LinkedIn profile URL into your email signature and add it to your resume and business card.
Create and curate content:Share interesting content from other publishers including a short comment on why it is interesting or relevant. If you have a lot to say on a subject, use the new publishing platform to post your own blog.
Start a dialogue:Tag companies or connections in your updates.
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FIND OUT MORE
slideshare.net/JillianBowenlinkedin.com/in/JillianBowen@JillianBowen