While I won’t debate the need for social media, the sheer volume of number of social media platform seemingly needed in order to stay in the game must seem completely overwhelming. So you’ve hired someone called a “social media expert” but really aren’t they just “following” the crowd and posting the same types of content in the same places that everyone else is.

So how do you stand out? How do you use social media to benefit your business and not simply create useless posts and pictures/

How do you cut ties with your costly “social media expert” and take control of your own social media to reflect your unique business and stop mimicking everyone elses? Easy. You download Periscope the new video, streaming app bought by twitter.

Periscope is the free, game changing social media platform that has engagement built right into it. People start engaging with you, your product, brand and employees seconds after opening it.

You no longer need to come up with some catchy saying to post or take pictures of your food in the hopes of finding new people to “like” and follow your Facebook, twitter or Instagram pages. These days people are being bombarded with requests to like and follow everything from sewer treatments to supermodels. You have to stay ahead of the pack in your competitive field and you can do so simply by using Periscope for an hour or so every day or so.

Here is how to do it best: get an Ipad or tablet wit cover or stand so you can stand it up and position it for easy viewing. Download the app and choose a user name (Your business name and town or address of course.) and in your profile write a clear description about your business including your address and town plus your website (using http:// not

www so it is clickable.) and also times you broadcast. All of these details can be updated as needed so don’t get too hung up on the details.

Next title your broadcast. This is EXTREMELY important because it is what people see before they decide to click. Just keep it engaging and remember this is SOCIAL media not the one sided annoying conversation that businesses and “social media experts” keep perpetuating. No one likes to be with someone who constantly talks about themselves, talks over others or doesn’t ask any questions so why would anyone think it would get them customers on a platform called “Social media”? Seriously, I scratch my head. When was the last time you sat down and read The Yellow Pages or any other book that is 100% advertisements? And yet that is exactly what 100% of business owners put on social media 100% of the time. “Buy my product.” “Look at my juicy steak.” “Visit our convenient location.” “Like us so we can show up in your news feed and sell you more things.” It really is overwhelming to be a consumer and all these businesses would need to do is change a word or too to say “What do you know about this product?” or “What is your favorite way to cook a juicy steak?” or “What is the first thing you see here at our convenient location?” and “”Do you want to like us? We like you and often give free gifts to people who like and share us!”

Make it sound more like a conversation and you will get better quality engagement and therefore loyal fans of buying from you not just random people who “like” everything they are asked to like and never buy a thing.

Asking questions will open the door for conversations, brand interactions and actual sales down the road.

You wouldn’t show up for a first date and say, “Let’s sleep together” ….although you may want to. Try using the same finesse you would use to date when you take to social media. I know it is difficult because everyone else is doing it wrong and you really have no role-model but if everyone else jumped off a bridge…..

I recommend taking the time to be different or insist that your social media “expert” start In this age everyone has already gotten a zillion, trillion gagillion likes and followers and as is with everything with a tipping point, now the pendulum is beginning its heavy swing back in the other direction.

Now is the time for you to shine and your business to stand out in a

getting you “followers” and “likes” when what you actually wanted was more sales.

Wouldn’t you like more customers? Wouldn’t you like to see your employees promoting your business during “down-time” when you are essentially paying them to do nothing? Now imagine your business being broadcast live and on the television sets and smartphones of thousands of people who had never even heard of your business before and your employees talking directly to these people about your business, your specialties, your location even special deals or events.

Why not pay your employees instead to be creating your social customer engagement instead of checking their own social media? Why not retrain staff to always create customers, massive brand awareness and repeat clientele using the most engaging, free platform there is available? Just download “Periscope,” the live streaming app by Twitter, onto a tablet, set it up and start broadcasting a live, interactive T.V. show within two minutes.

Here is one way: set up your Broadcast at the end of your bar or in your kitchen (Not facing or filming customers) and have the bartender/chef and waiters interact with thousands of potential customers while making drinks, preparing food and whenever not busy. (Employees simply talk to the Ipad and show food or drink prep as they are making them and

talk about your business, the location, what makes the restaurant special, special deals and highlights as your potential customers ask questions and engage with your employees.)

I went to a friend's restaurant/lounge last night and was so aggravated that in his absence his servers were taking out their phones and interacting with their own social media while on the clock and neglecting the social engagement for the man who was paying them. With Periscope employees will spend less time and effort with their social interactions and more time proactively creating real customers for your business. (Instead of you paying someone else to post pictures of your food over and over which results in NO additional customers.)

I recommend scheduling weekly or even daily broadcast to talk about your business, your specialty, any deals, tips or recommendations plus take your potential clients on a virtual tour of your restaurant, food and bar highlighting any special deals or highlights. I also recommend mentioning your website, hours of operation and any neighborhood events or additional sales going on in your area to give potential customers more reason to come in and neighboring businesses a reason to recommend you in return. Most importantly though teach your employees to ASK Questions. Asking your viewers what types of foods they like and why will, what their favorite dish is, if they have seen your new menu, do they ever buy gift certificates as gifts will get them and engaged and thinking about coming in to personally meet the employee or buying your gift certificates on-line. Asking them next if they know people in your city or town and how they know them will open the door for you to say things like, "Well if you tell them to come in, make sure they mention your name and I will buy them a drink! My name is LeeAnne by the way what is yours?" You will have thousands of viewers thinking of and sending in friends and relatives to “use their name” even if they themselves live in other states!

Periscope is a powerful, untapped tool that has millions of users already and NO ONE in the restaurant business is using it well yet. It is a great

promotional tool and just like Facebook, Twitter and Instagram no one is using it in an engaging way.. To put money in your bank account, not simply collect followers. I believe this emerging platform is going to be huge, and if you sign-up now and start broadcasting at the same time every day, I think you will be able to avoid any dip in revenue in January –February since it is instantaneously engaging. Potential customers can even take a virtual tour of any restaurant just by clicking on your saved broadcasts. You can use it right now, you can use it even with just a phone if you don't have an Ipad, and you can watch your broadcast from another phone anywhere in the world so it acts like a free, additional security camera. Plus using it will:

 

A) Keep the employees you are already paying engaging with your social media instead of theirs.

B) Make thousands of new potential customers aware of your business within SECONDS

C) Keep your employees on their toes and best behavior since each broadcast is also recorded on your Ipad and you can review what was said

D) It's FREE!

and

E) There are millions of users F) Unlike your website, Facbook or Twitter customers will

discover you simply because you are broadcasting. On the other platforms they must be searching for you.

G) You give them an "inside" look at your establishment which gives potential customers the familiarity they crave before trying someplace new.

H) Broadcasting with Periscope now means you will have thousands of followers by January. Followers who will already be familiar with your menu and location and who you can contact

directly to offer special deals, challenges and incentives if they refer friends.

I) Broadcast live and interacting with your customers immediately will make Facebook and Twitter irrelevant for business. Intimidate engagement makes other social media platforms look and feel like the stone ages.

J) Broadcasting live is free. When you see how well it works you will fire your social media department and save money.

Would you like real help with the social media for your restaurant business? Would you like to see your employees selling twice as much and using the phrases that get your customers posting and reviewing?  Call or text me to schedule your three hour training: Just $1,000.00 when you book in December.

Call or text: 646-462-0384

LeeAnne Homsey specializes in restaurant customer service & customer engagement training. A 30-year veteran employee motivator, LeeAnne knows how to activate employees to sell more and want to stay employed longer. She has worked with a wide array of businesses ranging from upscale dining restaurants to retail stores to double and even triple sales and repeat clientele.

HOW TO SELL NOW

#Periscope #LeeAnneHomsey #RestaurantEmployeeTrainer

“How To Use Periscope For Business”

Restaurants for example should set up their Broadcast at the end of the bar or even in the kitchen to have their bartender/chef and waiters interacting with potential customers while preparing dishes, mixing cocktails, presenting food and drinks or whenever they are not busy. Employees need to be trained what to say around and

to the camera that will get people excited about coming in and then simply talk to the Ipad and show food or drinks as they are prepared and talk about your business and location to your potential customers)

Seeking restaurant owners, managers or chefs to interview on the changes in the restaurant industry for an upcoming article in "Total Food Service Magazine."

Text, voice message or e-mail me. 646-462-0384 / info@leeannehomsey.com

Do You Know How To Train Employees To Create More Sales, More Customers And More Engagement?

Do You Know How To Inspire Your Staff To Brand Your Business 24 / 7?

Do You Know Which Words Employees Must Say To Get Customers Buying More Plus Referring Friends And Positively Reviewing Your Business On-line?

Do You Know How To Teach Your Staff To Stage The Customer Experiences That Create Life-Long Customers With Every Visit?

You Will With Just One Phone Call To Me.

Let's face it the world of sales has become a much more social and intuitive place and your employees are not trained to deliver it.

Your customers expect and deserve to be acknowledged, engaged, over serviced, over appreciated, over-valued and then connected with in order to sell to over and over. Most of your customers, though, leave your business feeling underwhelmed, under engaged, undervalued and in-authentically "thanked" by employees who are anxious to get back to talking among themselves or checking their own social media.

Your customers deserve better than that. Your business deserves better than that. You deserve better than that. But how do you achieve better engagement, better service and higher sales with your current employees? Easy. Set aside a few hours for the motivational/sales training of a lifetime.

Your employees will come to see how much money, power and opportunity they leave on the table every hour of every day when they work for the money in their paycheck. Instead, I help employees connect the dots between your business, your products and your brand and their happiness, their freedom and their goals.

Within a few short hours employees see exactly how much time and energy a repeat "regular" customer gives them, how much harder they work for customers they don't know.

Hire Speaker, Author, Customer-Social Engagement Expert LeeAnne Homsey to Guarantee Higher Sales ! Call/Text:1-646-462-0384

Increase Restaurant Sales And Customers With My Unique Employee Sales Training Program